If you just heard a collective groan between your ears, chances are you’re part of the collective masses that just heard about BMW’s plan to offer less than 500 i8 sports cars in North America. We already knew from the start that BMW had no plans of mass-producing the i8, but just 500 earmarked for North America?
But no matter how disappointing that is, it probably won’t dissuade BMW of North America CEO Ludwig Willisch from adding more models in the NA inventory in the near future. That could change if the hybrid supercar sells like hot pancakes, but for now, it’s only sending 500 to North America.
So what’s the rationale behind it? Willisch didn’t elaborate on that so we’re assuming that BMW wants to test the North
American market first on how it receives the i8 when it arrives. It might be ridiculous to imagine why a car so lauded as the i8 needs to "test a market" but remember, BMW is essentially venturing into uncharted territory with this model, developing it as a hybrid that promises the best in performance and efficiency.
On top of that, the i8 isn’t cheap by any stretch of the imagination. Starting price is at $136,625, including shipping, so it’s not like people will just line up to buy the car when sales begin in August 2014.
Or maybe they will, which explains why it’s weird for BMW to limit the allotment of i8s to just 500 in North America.
Click past the jump to read more about the BMW i8.