Hyundai Motor Co. has launched a new sub-brand called "N." The new brand will consist of high-performance road cars, as well as the ambitious rally car project. As we know, Hyundai will be a part of the 2014 World Rally Championship and its resident rally car, the i20 WRC , will be the first product built under this new N brand.
By now, you must be wondering why the letter "N;" well, Hyundai is based in Namyang, Korea, and that is where the "N" comes from — easy enough. In an odd twist, the Hyundai N performance division isn’t actually based in Korea; it is actually stationed in Alzenau, Germany, which just outside Frankfurt.
This German plant is home to the 2014 rally car, and it is where the company has plans to build its road cars under the new N sub-brand. Having said that, we can’t say for sure whether these N performance rigs will be bespoke sports car or just tuned versions of existing Hyundai models.
Speaking at the press briefing, Hyundai motorsport president, Gyoo-Heon Choi, said: "This is the start of a new chapter in Hyundai’s history, one that we expect to have a positive impact on our brand around the globe."
Click past the jump to read more about the Hyundai i20 WRC