But so far, all the expectations have turned into nothing more than disappointment because the Viper isn’t selling as fast as SRT and Chrysler would have wanted.
According to Automotive News, Chrysler has taken the surprising step of cutting back on production of the sports car because of sputtering sales. The original plan was to produce 2,000 units annually, but after eight months in dealerships, the company has only sold 426 units, leaving 565 unsold units in stock, representing a 289-day supply.
Despite the car’s sales struggles, SRT CEO, Ralph Giles, is still confident that the Viper’s sales will eventually pick up early next year, but it certainly goes without saying that this development is a huge blow to the stature of the Viper.
It shouldn’t come down to this for one of America’s greatest sports cars, but the fact that it has should give the company cause to pause on why consumers just aren’t as bullish on the sports car as they once were.
Click past the jump to read more about the 2014 SRT Viper