The Dodge Viper was the first V10 powered vehicle in the world when it debuted in 1992, and after 20 years on the market, Dodge felt the need to strengthen its image by recreating it. When the new Viper debuted in 2012, Dodge had gone further in the rebirth of the American sports car by dropping the Dodge name. The SRT (Street and Racing Technology branch of Chrysler became a separate brand and the Viper would now be simply called the SRT Viper.
Most CEOs prefer to do their jobs from a desk in a high-up corner office with a breathtaking view of their surroundings. SRT CEO Ralph Gilles, however, prefers a different approach. See, the man tasked with developing the new Viper GTS sports car is as hands-on with the project as he can be.
So hands-on, in fact, that Gilles doesn’t mind rolling up his own sleeves, heading over to the SRT factory, and, with the help of SRT team leader, Tony Banks, holds his own in putting in work to build the sports car.
Of course, it’s worth noting that Gilles is building the SRT Viper that will soon grace his own driveway, so it’s safe to assume that he’s going to the extra mile to ensure that his Viper is built with no stone left unturned.
Either way, it’s pretty cool seeing the head man of a company not caring about getting down and dirty to help out his employees. That’s some strong leadership right there.
Just yesterday we reported that Chevrolet Corvette ZR1 has set a new Laguna Seca record during a recent test drive made by Motor Trend against the new SRT Viper . The time difference between the two models was quite big: 1:33.70 vs. 1:35.77. This result made the new Viper slower than both the Corvette ZR1 and the 2010 Dodge Viper ACR whom held the previous record.
As no surprise, SRT officials were not happy with these results and SRT boss Ralph Gilles expressed his frustration on his Twitter account. According to him, SRT tested both cars at several tracks and never seen a gap like that.
His frustration continues with statements like: "many drivers needlessly fear the Viper", "there’s a lot more left in the car, Randy has always struggled with the Viper " or "raise your game and you’ll find the last 10 percent."
We are pretty sure that SRT is soon going to Laguna Seca and post an official result, but Motor Trend magazine will also have to say something about his complaints.
The only question is: who’s going to make the next move?
SRT has unveiled a new video for its latest Viper sports car. The video is dubbed "Music Video" and does exactly as it says — shows the Viper in action with a nice soundtrack in the background. One of the coolest parts of the video is that is shows off the viper in several colors, so we get better look at the available-color pallet.
For those of you who still do not know, the SRT Viper is powered by a new 8.4-liter V-10 engine that delivers a total of 640 horsepower and 600 pound-feet of torque. The new engine mates to an improved Tremec TR6060 six-speed manual transmission. This combination launches the Viper from 0 to 60 mph in just 3 seconds and allows it to hit a top speed of 206 mph.
The Viper can be all yours for a price of $97,395, or $120,395 if you opt for the GTS version. If you’re still a little short on cash, you can simply enjoy the video for now.
When the last model for the previous generation Dodge Viper rolled off the assembly line, many of us took comfort in knowing that the next generation had already been confirmed for production. The new generation SRT Viper was rumored and teased for a good amount of time, building up the suspense for the new design and powerful engine. Now, it’s finally here, bringing its new look and ditching the Dodge title in the process.
The new SRT Viper has received an all-new, timeless exterior design with a new carbon-fiber hood, roof, decklid, and aluminum door panels. As a first, the Viper will be offered with LED taillamps that integrate stop-and-turn illumination in one element.
Under the hood, the new Viper features a new 8.4-liter all-aluminum, V-10 overhead-valve engine that will deliver a total of 640 HP and 600 lb-ft of torque. The new engine will be mated to an improved Tremec TR6060 six-speed manual transmission.
For the new generation, the Viper will be offered in two different versions: standard and GTS. The GTS will offer more technologically advanced solutions, like two-mode active suspension for those clients who want to enjoy it on the race track.
UPDATE 04/24/2012: SRT has unveiled another video for their new Viper. This time, the company goes into detail about the history of their gorgeous sports car. Check it out!
UPDATE 09/11/12: Are you wondering how much the SRT Viper is going to cost? Wonder no more because SRT has released the official price of the iconic American sports car. Find out how much it’ll burn a hole in your wallets after the jump.
UPDATE 09/12/12: Chrysler has unveiled a new video of the new SRT Viper during its automotive test drive at Gingerman Speedway, South Haven, Michigan.
UPDATE 11/21/12: We have just added a series of 110 new high res images to our SRT Viper picture gallery. SRT also announced today the official performance numbers for the SRT Viper. It features a top speed of 206 mph and a 0-to-60 mph time in low-3-second range. The Viper launches through the 1/4-mile in the mid-11-second range. It is capable of running a 0-to-100-to-0 mph relay less than 12 seconds and boasts braking distance from 60 to 0 mph of 106 feet. Lastly, the SRT Viper’s coefficient of drag (Cd) is a slippery 0.369.
UPDATE 12/05/12: SRT has released a new video of their 640-horsepower serpent, complete with awesome background music that further ramps up the awesomeness of the American sports car! Check it out by clicking the photo above.
Hit the jump for more information on the 2013 SRT Viper.
One of the 24 projects to be displayed by Mopar at the 2012 SEMA Show at the end of October is a stunning customized SRT Viper . Inspired by the company’s racing vehicles, this special Viper features a yellow exterior paint finish and lots of carbon fiber parts.
The sunny exterior finish is bordered by carbon fiber on the underhood and the performance cross X-Brace trimmed in a satin finish with a decal-cut Viper "Stryker" logo in the center. The engine cover is also made of a combination of aluminum and carbon fiber and features the standard SRT logo. The package continues with a carbon fiber aero package and new Mopar coil springs to aid in suspension performance.
For the interior, Mopar is offering accents in the same yellow found on the exterior with black Katzkin leather seats with yellow accents and a six-point safety harness. The final addition for the interior is a new, race-inspired, sand-blasted aluminum Mopar bright pedal kit, with the Viper logo etched in the pedals.
As an option, Mopar is also offering "Track Pack" wheels finished in hyperblack, a front tow hook, and an LED fog lamp kit.
Updated 10/31/2012: Mopar has unveiled today at the SEMA Auto Show a very impressive list of parts and accessories they are offering for the 2013 Viper. Hit the jump for the full list and prices.
The newest member in the Chrysler family is SRT (Street and Racing Technology), which was unveiled at the same time as the new generation Viper that bnow bears its name. According to Chrysler, this new extension of their brand will be responsible for the development of the most powerful performance models available.
A lot goes behind setting up an arm such as SRT. Each department has a specific use in the grand scheme of the automotive world. Today, SRT has unveiled a video that explains the essence of this newly created brand and solidifies its purpose for the company: "The SRT family of five street and racing technology vehicles represents the pinnacle of Chrysler performance. Five different ways to get your revs up - all bred from the minds of those passionate about making cars better, faster and stronger."
SRT has already wowed us with their new generationViper , but we have to wonder what other scintillating models they have in store. The next piece of this SRT puzzle comes in the form of the Barracuda , but will it be able to stand up to its German competitors? Only time will tell, but they are sure off to a great start!
Let’s imagine you are one of those lucky people that have the extra $100K in your pocket and wants to buy the new 2013 SRT Viper . Now that you have the money, $97,395 for the SRT Viper and $120,395 for the SRT Viper GT, the next step would be to configure the sports car of your dreams. According to SRT, that shouldn’t be a problem because the new Viper comes with no less than 150,000 possible combinations, including colors and stripes, interior options, stereo choices, and wheel designs.
The standard Viper is offered with a choice of six exterior colors - Adrenaline Red, Black Venom, Bright White, Gunmetal Pearl ($1,000), Race Yellow ($1,000), and Shadow Blue Pearl ($1,000) - while the GTS adds two more- Stryker Red Tinted Pearl and GTS Blue ($1,000). These exterior colors can be combined with different racing stripes - Billet Silver, Black Venom, and Gunmetal - each priced at $4,500 for the standard Viper and at $5,000 for the GTS. Next, we have eight wheel options with prices ranging from $500 to $1,100.
For the interior, there are three different audio systems, the most expensive being the 18-speaker Harman Kardon premium audio system priced at $2,995. The seats can be covered with premium ballistic nylon, Nappa leather with Alcantara inserts, and the first application of Laguna Premium leather in an SRT. That will add another $3,000 to your car’s price.
There are also four packages to choose from: the Track Package priced at $3,500, the Grand Touring Package at $2,500, the GTS Laguna Interior Package at 7,500, and GTS Launch Edition Package price at $15,500.
That being said, all you need is patience, lots of money, and good luck to customize the Viper of your dreams!
Hennessey is truly in a class all their own. After delivering the sheer awesomeness that is the Venom based on the Lotus Elise , the company is gracing us with their keen sense of style and power by preparing another package, this time for the new 2013 SRT Viper.
The Viper-based package delivers the same kind of power upgrades as the ones found on the previous package, meaning there are two different power output to choose from. The Venom 700R increases the Viper’s output to an impressive 725 HP, while the Venom 1000 Twin Turbo delivers a mouthwatering 1,120 HP - that’s almost double the standard 640 HP offered by the 2013 Viper.
Like with the previous Venom packages, the new 700R and 1000 Twin Turbo kits provide more of a power update than anything else. The exterior updates are limited to a carbon fiber aerodynamic kit, including new spoilers, new splitters, and a very cool rear wing for the 1000 Twin Turbo version.
Hit the jump to read more about the 2013 Hennessey Venom 1000/700R.
The SRT Viper is one of the hottest models on the tip of all of our tongues and we are all excited to see it hit showrooms in November. We have seen many weird things, however, when it comes to its official release. In a report, we learned that only about 15 to 20 percent of all Chrysler dealerships will “earn” the right to sell it by having their entire team trained on the car, among other odd qualifiers.
Well, we have finally found out exactly what this all boils down to for dealerships. The “training” program that Chrysler is making dealerships put their employees through will run the dealers a whopping $5,000 to have completed. Following that, the dealership still has to pay an additional $20,000 just for the right to sell the Viper, given the dealership meets all of the customer service criteria.
That brings the grand total to sell the viper to $25,000, or roughly one-quarter of the price for one base model SRT Viper . We are all for Chrysler wanting to get this release right, but to gouge your dealers like that is simply inexcusable. Regardless of how much money you may think dealerships make, keep in mind that the average new car sale nets the dealer less than $2,000 in profit.
That would mean that a dealership would have to sell roughly 10 to 15 SRT Vipers (at the average profit number) to break even on bringing the damn thing into the showroom. I worked at a high-volume Dodge dealer and allow me to tell you that the two Vipers we had on the showroom floor never left their spot on the floor – even for a test drive – in the year I worked there.
Chrysler is likely making far more profit on the SRT Viper than the dealers will and it needs to step up and provide these cars at a lower rate than $25K. The $5,000 training fee is understandable, but $20K just to “earn” the right to have it grace your dealership’s lot… Yeah, we feel a collective “Screw You Chrysler” coming from the majority of dealerships.
Forza Horizon will be making its official debut on October 23rd, but until that happens, Turn 10 Studios is providing us with a series of videos showing behind the scenes images of the upcoming game.
In Episode One, you get to meet some of the creators of the game and learn what makes Forza Horizon such an incredible new expression of the Forza series. The video also presents the beauty that is Colorado, the unadulterated joy that is night racing, and lots of cool details to whet your appetite for the game.