Over in Europe, however, that doesn’t appear to be the case after Chrysler announced that it has no plans to sell the Viper across the Atlantic anytime soon, citing its exclusive American concentration as its motive behind the decision.
The announcement is interesting for a number of reasons, not the least of which is Chrysler’s apparent reluctance in bringing the Viper to a continent chock-full with its own share of sports cars and supercars. Maybe they realized they would enter a saturated market, although the price of the Viper in Europe would be significantly cheaper than most of the supercars running around those roads.
Chrysler’s decision to keep the Viper in U.S. soil would be a coup for Chevrolet, who announced earlier this week that the Corvette C7 Stingray would hit UK dealerships in the near future. One less competitor is great news for Chevrolet, especially when you consider that the Viper is truly the only direct American competitor to the `Vette.
Make no mistake, the SRT Viper is every bit as fabulous and deadly as its Chevrolet counterpart. This move does raise some questions as to whether Chrysler believes the SRT Viper could fare well in Europe, or maybe just in the UK, something Chevrolet believes the Corvette C7 Stingray can do.
We may see Chrysler change its mind if the Corvette takes off in the European market.
We’ve seen a lot of behind-the-scenes videos over the years, a lot of which chronicle the build process of a car that we normally wouldn’t be privy too.
Thanks to the New York Times, we now have a chance to see how one of today’s most scintillating American sports cars, the SRT Viper , is built. The build takes place at SRT’s Conner Avenue Assembly plant in Detroit, and for the next three-and-something minutes, we find out exactly how detailed and painstaking the work really is when it comes to putting together the car with the stature and technical intricacies of the SRT Viper.
In the end, the sparkling sports cars look downright amazing, all thanks to the men and women who work tirelessly to ensure that every nook and cranny of the SRT Viper is built and tested the right way.
Feels like we owe these fine folks some gratitude for the work they do.
When SRT unveiled the 2013 Viper back in September 2012, the company announced that the new supercar be delivered to dealerships by the end of December. However, as you can see it is already the end of January 2013 and the new Viper still hasn’t arrived to dealerships. In fact, it has been confirmed that the first Vipers won’t reach dealers until mid-February.
In a recent interview with The Detroit Free Press, Ralph Gilles — president and CEO of the SRT brand — officially apologized to the company dealers and announced: "we are just holding ourselves to a higher standard."
He also confirmed that each dealer has received a letter that explains that a "hand-made car takes a little finesse to get everything perfect." This desire for perfection is the apparent reason for the delay – don’t know if we’re buying it, but okay…
Gilles also confirmed that SRT plans to build a total of 1,600 Vipers in 2013 and 800 of those units have already been spoken for.
Prospective owners of the new SRT Viper have to be squeaking in delight right now after the first production model of the reborn American sports car finally rolled off of the production line.
As expected, this was a very big deal for fans and future owners of the Viper, as a lot of them have been waiting years for this moment to come. The special ceremony — yes, the event deserves a ceremony — was attended by the higher ups of the Chrysler management chain, including Chrysler Group LLC chairman and CEO Sergio Marchionne and SRT brand president and CEO Ralph Gilles.
As for the lucky owner of the Viper VIN #001, that distinction falls on the lucky shoulders of Scott Thomas of Oklahoma City, who actually paid a whopping $300,000 for the car at the Barrett-Jackson auction last year, benefiting the Austin Hatcher Foundation.
Check out the video of the first production SRT Viper as it finally sees the light of the outside world. Exciting stuff, indeed.
The hunk of sweet Mopar goodness known as the 2013 SRT Viper GTS is all set to hit dealerships and the streets at the control of civilians. Before this can happen, all of us experts had to run it through the ringer and Edmunds sure got a good long look at the new snake. During this testing process, Edmunds somehow managed to get SRT ’s permission to put the SRT Viper on the dyno – something that a surprising number of automakers would never allow out of fear of huge horsepower loss through the drivetrain.
As we all now, the Viper GTS has been dubbed the “most powerful Viper ever,” thanks to its 8.4-liter V-10 engine that pumps out 640 horsepower and 600 pound-feet of torque. While stated output is all well and good, what really matters is how much of that power actually makes it to those monstrous rear tires.
With the Viper on the dyno, Edmunds lets us know what to expect from the resurrected serpent. Wanna know the results? You’ll have to check out the video to find out…
The latest episode from MotorTrend’s “Ignition” features one of the coolest supercars launched in 2012, the SRT Viper GTS . The Viper GTS was put to an extreme performance tests by Carlos Lago and professional racecar driver Randy Pobst hit the Laguna Seca racetrack to see if he can charm this snake. Both drivers come away with some positives and negatives.
As a reminder, the new Viper is powered by an all-new 8.4-liter V-10 engine that delivers a total of 640 horsepower and 600 pound-feet of torque. The new engine is mated to an improved Tremec TR6060 six-speed manual transmission and sprints the sports car from 0 to 60 mph in about 3.4 seconds. The Viper GTS tops out at 206 mph.
So, does MotorTrend think it’s worth paying $124,990 to buy the new SRT Viper GTS? You will learn that by watching the video. Enjoy!
Most CEOs prefer to do their jobs from a desk in a high-up corner office with a breathtaking view of their surroundings. SRT CEO Ralph Gilles, however, prefers a different approach. See, the man tasked with developing the new Viper GTS sports car is as hands-on with the project as he can be.
So hands-on, in fact, that Gilles doesn’t mind rolling up his own sleeves, heading over to the SRT factory, and, with the help of SRT team leader, Tony Banks, holds his own in putting in work to build the sports car.
Of course, it’s worth noting that Gilles is building the SRT Viper that will soon grace his own driveway, so it’s safe to assume that he’s going to the extra mile to ensure that his Viper is built with no stone left unturned.
Either way, it’s pretty cool seeing the head man of a company not caring about getting down and dirty to help out his employees. That’s some strong leadership right there.
Just yesterday we reported that Chevrolet Corvette ZR1 has set a new Laguna Seca record during a recent test drive made by Motor Trend against the new SRT Viper . The time difference between the two models was quite big: 1:33.70 vs. 1:35.77. This result made the new Viper slower than both the Corvette ZR1 and the 2010 Dodge Viper ACR whom held the previous record.
As no surprise, SRT officials were not happy with these results and SRT boss Ralph Gilles expressed his frustration on his Twitter account. According to him, SRT tested both cars at several tracks and never seen a gap like that.
His frustration continues with statements like: "many drivers needlessly fear the Viper", "there’s a lot more left in the car, Randy has always struggled with the Viper " or "raise your game and you’ll find the last 10 percent."
We are pretty sure that SRT is soon going to Laguna Seca and post an official result, but Motor Trend magazine will also have to say something about his complaints.
The only question is: who’s going to make the next move?
SRT has unveiled a new video for its latest Viper sports car. The video is dubbed "Music Video" and does exactly as it says — shows the Viper in action with a nice soundtrack in the background. One of the coolest parts of the video is that is shows off the viper in several colors, so we get better look at the available-color pallet.
For those of you who still do not know, the SRT Viper is powered by a new 8.4-liter V-10 engine that delivers a total of 640 horsepower and 600 pound-feet of torque. The new engine mates to an improved Tremec TR6060 six-speed manual transmission. This combination launches the Viper from 0 to 60 mph in just 3 seconds and allows it to hit a top speed of 206 mph.
The Viper can be all yours for a price of $97,395, or $120,395 if you opt for the GTS version. If you’re still a little short on cash, you can simply enjoy the video for now.
One of the key selling points to any car’s success is its design. Even if the brand of a car is unknown, with the help of a good design, it can grab positive attention from the most discerning of critics. This focus on beauty is the main reason so many brands invest millions of dollars in design studios.
One of the most important steps toward the success of any project is to get the design right. It should not be pretentious but also should not be too bland. Nowadays, automobile designing is one of the toughest jobs in the industry. People who can draw and have passion for automobiles simply cannot call themselves a designer. It takes a certain skillset and experience to make a mark. The toughest part in designing a vehicle is balancing key elements such as aerodynamics with modern design that pays homage to the brand’s original design language. Take for instance the Jaguar F-Type. It’s a car that, Chief designer Ian Callum says, ushers in a whole new design language for the Leaping Jag while still keeping certain elements of the legendary E-Type alive. Customers of today’s world not only want a head-turning design but also a design that is recognizable.
This year, we have witnessed quite a few cars that have amazed the public through soulful beauty without compromising on aerodynamics and brand image. Here is a list of five cars that we think are the most beautiful cars, launched this year.