Back in October we reported that SRT needed to slow production of the new generation Viper , due to poor demand. However, it looks like now Ralph Gilles, president and CEO of Chrysler’s SRT Brand and Motorsports, says that the car has indeed a bright future and that the company has "several hundred units outstanding we still have to build."
Gilles said that the Viper indeed had some problems at launch and this is why the company had to postpone initial deliver, but now the interest in the new Viper is very strong.
It looks like the problem was not the car, but the dealers whom had no idea how to promote the car. The new Viper has a base price of $97,395 - a lot more than the previous car, so it was to be expected to hear that customers will ask more for the money. SRT wants to allow its customers to choose "their color, their stripe, their package, their interior," but the dealers wanted to "anticipate the market and ended up creating a car that may not be the right car."
To fix the problem SRT launched a fourth-quarter training program called "All Access Tour" that brings together dealers, current owners and potential customers. Basically thanks to this new program, the potential buyers will have the chance to test the car and see what they will get for the money.
As its name suggests, the new limited edition is all about using a new, metallic matte exterior color — a first for the SRT Viper. The new Anodized Carbon is applied by hand and gives the Viper a unique look. Along with the new hue, SRT is adding in gloss-black GTS badges, satin-black exhaust bezels and an Anodized Carbon fuel filler door. Rounding out the exterior mods are carbon-fiber brake ducts and rear applique.
The interior also receives a host of upgrades, including some high-end Nappa leather, Alcantara and orange accents to make you feel special while whipping this rig around.
This special edition retains the stock 8.4-liter, V-10 powerplant with 640 horses and 600 pound-feet of twist punishing the concrete through the rear wheels. This is enough to get the Viper to 60 mph in just 3.7 seconds.
The SRT Viper Anodized Carbon Special Edition will be limited to only 50 units and will be put into production in January 2014.
Click past the jump to read more about the SRT Viper Anodized Carbon Special Edition.
Back in October, SRT requested some help from fans of the new Viper to come up with a name for its newly developed blue paint . After 11,000 entries, the winner was finally announced today. The new paint will be called "Competition Blue," which was contributed by Patryk Skarzynski from Chicago.
For his winning contribution, Patryk gets a trip to the 2014 Rolex 24 Hours at Daytona at the Daytona International Speedway where he will experience the race with the SRT Viper design team.
An SRT Viper coated in this new Competition Blue was displayed at SRT’s booth at the 2013 SEMA Show . Along with this cool, new hue, the Viper at SEMA also featured a Mopar carbon-fiber X-brace in the engine compartment and a silver Stryker logo on the X-brace. On the inside, this Viper had a Mopar stainless-steel pedal kit with rubber grip inserts and a Mopar carbon-fiber satchel between the driver and passenger seat.
Click past the jump to read more about the SRT Viper and to see the SEMA-stationed Competition Blue Viper up close.
When picking the color of your car there is a very long list of options to choose from: each color has numerous variations and shades, so for sure your dream color will be somewhere on that list. Now SRT developed a new shade of blue, specially for its new Viper sports car and it needs your help to name it.
In return of a cool name, the winner will win a trip to the 2014 Rolex 24 Hours At Daytona at Daytona International Speedway in January 2014 as a VIP guest of SRT Motorsports. Also, the winner will get the chance to spend time with the Viper Design team throughout the race weekend.
All you need is to be original and creative and came with a cool name for this new shade of blue. If you have the name, all you have to do is go to www.driveSRT.com/colorcontest and enter your choice. You can submit your color until October 24th and public voting will take place on Monday, November 4 through Monday, November 11.
Click past the jump to read more about the SRT Viper.
Those of you whom will be in Las Vegas this year will also have the chance to take a first look at the latest Jeep Performance Parts, developed by Mopar Off-Road Division and even for sale in many Jeep dealers.
The 2013 SEMA will open its door on November 5th, but stay tuned for all the pre-show news!
Click past the jump to read more about the Dodge Dart Slingshot - the model that made quite a sensation last year at SEMA.
When SRT decided to bring back the Viper , the hope was that the sports car would usher in a new era for the famed model.
But so far, all the expectations have turned into nothing more than disappointment because the Viper isn’t selling as fast as SRT and Chrysler would have wanted.
According to Automotive News, Chrysler has taken the surprising step of cutting back on production of the sports car because of sputtering sales. The original plan was to produce 2,000 units annually, but after eight months in dealerships, the company has only sold 426 units, leaving 565 unsold units in stock, representing a 289-day supply.
Despite the car’s sales struggles, SRT CEO, Ralph Giles, is still confident that the Viper’s sales will eventually pick up early next year, but it certainly goes without saying that this development is a huge blow to the stature of the Viper.
It shouldn’t come down to this for one of America’s greatest sports cars, but the fact that it has should give the company cause to pause on why consumers just aren’t as bullish on the sports car as they once were.
Click past the jump to read more about the 2014 SRT Viper
The SRT Viper is sliding into 2014 on a plume of tire smoke and V-10 rumble: sure of victory over the new Corvette in its launch specification.
The new Viper suffered a serious black eye when it ranked behind the outgoing Corvette ZR1 in a few big comparison tests, so the SRT crew has been busy refining the model with a new Bilstein DampTronic adjustable suspension, a ‘Rain’ mode on the stability and traction control, and matte-black paint on the new-for-2014 Anodized Carbon Edition.
The most impressive is the yet-to-be-seen 2014 Viper Anodized Carbon Edition, which packs all the interior and exterior carbon options from the 2013 Time Attack model, but brings Chrysler’s first-ever matte-black paint job.
The T/A model shares its handling refinements with the base and GTS Vipers for 2014 via a track pack that also cuts the big supercar’s curb weight by 57 pounds.
How does the new Viper compare to its rivals like the all-new Corvette Stingray that barely costs half as much as the SRT ? In the $100,000 super-coupe segment, is the Viper’s newly-gentrified cockpit enough to lure in Porsche 911 Turbo buyers?
Updated 9/18/2014: This review has been updated with all of the official details for the 2014 SRT Viper.
Click past the jump for the full review of the 2014 SRT Viper, with info on the new Uconnect with built-in WiFi and the new-for-2014 Anodized Carbon Edition.
Collections come in various shapes, forms and sizes, with some even being more expensive than others. That’s nothing in the auto industry where you have people with the financial resources to collect some of the expensive vehicles in the world.
But when it comes to Dodge Vipers , this couple from Texas trumps all of them — by a lot.
Apparently, they’re every bit the passionate Viper fans they make themselves out to be. In the past seven years, they’ve taken a significant chunk of their wealth and used them to buy Vipers. Not just one, two, or even 10 models.
65 models, in fact.
D’Ann and Wayne Rauh are the proud owners of 65 Dodge and SRT Vipers, a collection that could arguably be the largest Viper collection in the world. Now, there might some Middle Eastern man that has an equally huge — maybe even larger — collection out there, but for what it’s worth, the Rauh’s collection of Vipers is pretty incredible.
What makes their collection all the more impressive is that it only started its Viper collection in 2006 when they brought their first model. Soon thereafter, one model turned into two and two turned into four. Seven years later, their garage has just about every Viper you can think of, including the 2010 SRT10 ACR-X which isn’t even street legal.
Now that’s how you turn a fascination into downright obsession.
Click past the jump to read about the latest Viper of the lot, the 2013 SRT Viper
The biggest challenge for the SRT Viper GTS-R this year was, of course, the 24 Hours of Le Mans race, where the two cars entering the race finished eighth and ninth. Those results weren’t quite what SRT and Chrysler were expecting and they knew that the GTS-R needed more practice, so the team entered it in this weekend’s Road America race where Dominik Farnbacher and Marc Goossens piloted the beast. We think this practice was a success, as it claimed first place in the GT Class.
From 1999 to 2000 the Viper scored a total of 16 victories in the ALMS competition, with the last one being on December 31st, 2000 in Adelaide, Australia. This weekend’s win is the 17th factory-backed victory for SRT Viper in the famed ALMS.
Goossens took the lead in the last 33 minutes of the race and held that position for the remainder of the race. He had to work pretty hard for the win though, the Viper was low on fuel in the final eight minutes of the race with the green flag flying. Fortunately, the race went into caution just before he hit the pits, causing the entire field to slow down. He skipped the pits, option to take advantage of the reduced speed to milk the last few drops of fuel from his tank.
The Viper not only took the GT Class, but it also totally dominated the entire weekend, as the No. 93 Pennzoil Ultra SRT Viper GTS-R claimed the pole, while the GT Class winner was fifth on the starting grid.
Click past the jump to read more about the SRT Viper GTS-R.
The SRT Viper is preparing to prove what it is capable of this weekend at the 24 Hours of Le Mans. The GTS-R version underwent intense testing over the past few weeks and we are pretty certain it will do great. It looks that while testing the GTS-R, SRT also put some time in working on a GT3-R version that will be raced in upcoming GT competitions.
The new GT3-R was developed by Chrysler Group’s Street and Racing Technology (SRT ) Motorsports team and will borrow most of its technology from the GTS-R version , including the engine, chassis, suspension, electronics and aerodynamics.
The model is powered by a V-10 engine mated to a sequential transmission with a multi-disc race clutch and paddle shifters. The GT3-R will race on a set of lightweight wheels combined. Dragging this racing serpent to a halt are six-piston front brake calipers.
The new SRT Viper GT3-R is priced at $459,000. Customers can now place their orders and first deliveries will be made in late 2013.
Click past the jump to read about the SRT Viper GTS-R.