Now we’ve seen the Korean automaker release some of the least attractive vehicles in the past, but it has done quite well in recent years, or at least not as bad as it used to.
The LIV-1 Concept is the latest proof that SsangYong is serious about giving its models a stylistic makeover. Pegged as a large premium SUV, the LIV-1 certainly has a couple of things about it that’s worth mentioning, including the haughty headlight setup, which we actually like because it gives off a proud but not too arrogant look that underlines SsangYong’s intention to make a name for itself in the business.
There’s a good chance that the LIV-1 Concept is a preview of a production vehicle and we won’t be surprised if it does make it to production. With the number of concepts SsangYong has been releasing the past few years, at least one of them has to make it to production, right?
Full details of the LIV-1 will be revealed at the Seoul Motor Show so sit tight and we’ll give you the information when it becomes available.
- A sturdy large premium SUV concept model based on its design philosophy ‘Robust Aesthetics’
- LIV-1 concept will build future SUV lineup with SIV-1 and XIV series
Starting with press day on 28th March, SsangYong Motor company (CEO Lee Yoo-il;www.smotor.com) has unveiled image of the LIV-1 which will be displayed at ‘2013 Seoul Motor Show’ at the Korea International Exhibition (KINTEX) in Ilsan.
At the Seoul Motor Show, SsangYong Motor company will exhibit a total 19 vehicles including LIV-1 (Limitless Interface Vehicle) and the luxury flagship sedan, ‘Chairman W Summit’ with 2000㎡ booth under the theme, ‘Feel my heartbeat’.
Also, SsangYong Motor company is expected to introduce the future plan for development of middle and large SUV line-up by releasing a large premium SUV concept car, LIV-1 making its first debut at the Seoul Motor Show and SIV-1 displayed at 2013 Geneva motor show.
LIV-1 implies the meaning of Limitless Potentials and Limitless Joy which expresses the unlimited high performance and the value of large premium SUV concept. It is completed with a sturdy SUV look based on its design philosophy ‘Robust Aesthetics’.