There is nothing like a good pat on the back…especially when you give it to yourself. Chevrolet has issued a press release to announce how much it has given to baseball and baseball lovers everywhere with its support of youth baseball players. Some of their involvements include the Chevy Youth Baseball program, sponsorship of the 2010 MLB All-Star Game in Anaheim, Calif. on Tuesday, July 15, and providing vehicles for the MLB All-Star Game Red Carpet Show presented by Chevy (shocker, do you think if Ford sponsored it Chevy would provide vehicles…uhh NO). Chevrolet has also sponsored awards like the Roberto Clemente Award, which each year recognizes one Major League Baseball player who gives back to their community while playing some darn good ball.
Chevy’s coup-de-etat this year is the ‘Building Diamonds and Dreams’ contest which will refurbish five youth baseball fields in the U.S. Youth baseball teams can enter their team’s zip code on the website as many times as they would like. The five winners will be chosen at random from the pool of zip codes entered.
Yes, Chevy is doing a wonderful thing by providing all of these sponsorships to baseball and baseball lovers-alike, but to parade their achievements through a tacky display of “look what we have done” through a media outlet that self-satisfies their urge to sell more cars, make more money, and get more tax write-offs is just plain ugly. Oh yeah, I said it, but you can’t hate me too much. I mean, I did play into their vanity by listing what they have accomplished so our kids can take advantage of their wealth-spreading marketing antics.
Hit the jump to read Chevy’s press release as they toot their own horn.