Subaru

Subaru cars

Way back when dinosaurs roamed the earth, I was a spritely high school graduate heading into my first semester at college as a business administration – I know, my prospective career took a detour. In between Frat parties, sports, and chasing those of the opposite sex, I found myself in classes, some of which were about marketing correctly. The key to marketing is to get your viewers’ attention, flash your product, then leave the viewers with a lasting impression to remember you by.

Well, Hoonigan.com absolutely mastered the art of “gaining your viewers’ attention” with its latest attempt to peddle its online wares. Not only does this video contain some hooning awesomeness, but it is bursting at the seams with it. Pretty much every single awesome car video we have seen in the last five (or so) years has a several-second spot in this ad. Hell, there is even some Power Wheels hoonage at the 45-second mark and some bicycle hoonage going on at the 58-second mark.

All we can do is tip our collective hats to the folks that put together this video and the countless number of hours that must have been put in watching various videos. Just finding the videos alone must have taken hundreds of hours, but then editing them, dubbing Motorhead’s “Ace of Spades” over it, and splicing it all together, Phew.

Some highlights are the Subaru WRX vs. Snowboarder downhill race at to 50-second mark, the Honda Civic passenger running for his life at the 38-second mark, and the worlds greatest drift pass at 1:23. If there is a single short car clip to watch so far this year, this is it!

Inventory turns are the bane of a car dealership sales manager’s existence, as the general manager will ride the sales manager like a rented mule if a unit stays on the lot past 30 days. In reality, the average car sits on a dealership’s lot for a little over 50 days – that’s a lot of gripe sessions from the GM. According to a report from Edmunds, via our pals at Auto Blog, the sales managers at Subaru and Scion dealerships can breathe easy every time a shipment of new BRZ or FR-S models comes rolling in on the back of a transporter.

Why would these managers be so happy to see a truckload full of these new sports cars? Well, because the Subaru BRZ and Scion FR-S are No. 1 and 2 on the fastest selling vehicle list, respectively. There is barely enough time for the driver to unload the cars and for the service team to perform a safety check and get it detailed before a deal is being worked and the car is being driven off of the lot. Yup, the BRZ lasts a whopping four days in the dealership before turning into a sale and the FR-S lasts only five days.

This is all well and good, but another issue is starting to rear its head, and that is the fact that there just are not enough BRZ and FR-S models to go around. Toyota Toyota will only make about 10,000 FR-S models and Subaru is planning only 6,000 units, which at the current pace will be completely sold out well before the end of the model year.

We are willing to bet that neither Subaru nor Toyota will leave any money on the table, so we anticipate seeing production numbers ramped up in the coming months, if sales keep going the way they are. If Mazda is willing to increase the number of special edition RX-8s it is producing to keep up with demand, Subaru and Toyota likely will too.

Source: AutoBlog
Subaru BRZ

Oh boy… It seems like the FR-S and BRZ just hit dealerships – oh wait they did – and already they are showing up on the recall list. So, does this spell disaster for the Sciobaru twins, or is this just a rocky start to something special, a la the Ford Escort? Well, actually the recall has absolutely nothing to deal with the overall build of the vehicle, but rather a strange safety requirement by the NHTSA.

This recall is still hot off of the press, as it just hit the NHTSA’s site on June 8 at 2:49 a.m. – ah, someone couldn’t sleep – but there is still enough info to pass along. It looks like there was just a small bit of information left out of the owner’s manual regarding how the airbag system works. You know, one of the many sections of the owner’s manual that the average owner just bypasses.

From the reports we are reading, the missing information is almost unnoticeable. As described by Subaru officials, the missing information in question is that the manual not making a distinguished difference between a child and a small female when it is describing the way the BRZ and FR-S weigh its passengers for airbag deployment.

Per the NHTSA, this recall only affects a small number of the first FR-S and BRZ models to leave the production line. It is estimated that roughly 1,156 Scion FR-S models are in need of replacement owner’s manuals, but the number of BRZs needing replacement manuals is undisclosed yet, though some outlets are reporting 1,600 BRZs.

Fortunately, this recall is just something small and not a safety issue, which could be catastrophic for a new car in the market.

We all have our own tolerance level for speed and danger, and rally racing is about the limit for most automotive buffs. We see these guys whipping around turns and sliding in loose gravel at speeds best reserved for smooth tarmac and we think “yea, not for me.” All we ever really get to see though is the outside of the car and rarely do we ever get a look at what really goes on inside the car during a live rally.

Subaru rally driver, David Higgins, and his co-driver, Craig Drew, decided it was time to let us in on what it is really like behind the wheel of a 300+ horsepower machine in loose dirt. First and foremost, Craig Drew sounds like he was once an auctioneer, as he quickly blurts out the upcoming turns, and its recommended speed. How exactly he manages to keep an eye on his track notes while flying around turns and bouncing up and down is beyond us.

Secondly, Subaru mounted a forward-pointing camera, so we can see the track live as Drew and Higgins tackle it. Even seeing the video of their running in the Rally America Susquehannock Trail Rally in Wellsboro, PA was enough to make us a little uneasy, so we could only imagine what kind of training both drivers went through to manage to slither down this track that is barely wide enough for a four-wheeler, let alone a rally car, at speeds obviously in excess of 100 mph.

Truly scary stuff. Take a look at the video and see if you could actually handle the craziness that these guys do.

Posted on by Brad Anderson 5

After Top Gear ’s numerous tests of the Toyota Hilux and how they could never really and truly kill the car, people finally realized just how well built modern day cars are, specifically Japanese ones despite their generally low prices.

But the car in the following story has to take the crown for the toughest car on the planet. A 1986 Subaru Legacy was recently pulled out of a Finnish lake after sitting at the bottom of this bitterly-cold body of water for three months and, wait for it, managed to start first try.

You can smash a car into as many trees as you want in order to destroy it, but there’s no bigger test than submerging a car for an extended period of time in order to truly test out a car’s build quality.

This particular Subaru was sitting under 12 feet of water and as a result, would have constantly been under significant pressure yet all of the windows remained in tack. Of course, that’s nothing when compared to the car actually starting.

In order to get it started, the Finnish owner extracted the lake water from the gas tank and oil reservoirs, and then doused the ECU with some brake parts cleaner. Before he knew it, the car started right up as did the vast majority of the car’s electronic systems.

It’s safe to say that this Subaru may have created its own Legacy.

Source: Offipalsta
Toyota GT 86

Our friends over at Autocar are reporting a nice tidbit of tech news on the new Toyota GT 86. According to GT 86 project engineer, Tetsuya Tada, Toyota is working on a black-box system for the GT 86 that will monitor all of the car’s main functions (i.e. braking, accelerating, stability, acceleration, speed, etc.).

In short, the black-box system is nothing new, but what Toyota plans to do with it is. Engineers are working on installing software on the black box that is compatible with the PlayStation 3. At the same time, Toyota is hard at work mapping out all of the major tracks and raceways around the world and uploading them into the black box. All the driver has to do is take the GT 86 to a mapped track on the black box and drive the hell out of his car.

Once the driver has finished his track day, just hook up the black box to a PlayStation 3 and upload the data. After all of the data is uploaded, the driver can compare his data from the track with other GT 86 drivers that have run on the same track, making for some friendly racing, without the risks of swapping paint. This system will also provide pointers for performing better at the track and maximizing the GT 86’s potential.

Seems like a pretty cool idea on paper, but the issue becomes the fact that some street racers may find a way to upload public streets, then you have GT 86 drivers driving like maniacs on busy roads trying to beat their buddy’s time around the block. We hope that the engineers find a way to block this possibility prior to releasing it, if it ever becomes a reality.

For those that snag up GT 86s before this system debuts can easily retro-fit it onto older GT 86 models.

There is no word on whether this system will be offered for the Scion FR-S or Subaru BRZ .

Source: Autocar
Posted on by Brad Anderson 0

The Subaru BRZ may only be a few months old and despite the fact that deliveries to owners have yet to commence, this brand new rear-wheel drive out of Japan has already proven itself to be quite the performance car, even if it did get beaten around a Japanese racetrack by its twin-brother, the Toyota GT 86 recently.

In Road & Track’s latest road test, they took the aforementioned Subaru BRZ out onto public roads to see how it would perform when pitted against its main rival, the Mazda MX-5 Miata as well as the Hyundai Genesis 2.0 Coupe .

We won’t ruin the result for you, but keep in mind the following performance specifications when watching the video.

The BRZ features a 2.0-liter four-cylinder boxer style engine which was developed in conjunction with Toyota Toyota to produce 200HP and 151lb-ft of torque, while the base Mazda MX-5 Miata produces significantly less at just 167HP but does turn out an impressive 158 lb-ft of torque. On the other hand, the Hyundai Hyundai Genesis actually produces the most of the bunch with 217HP and 217lb-ft of torque; however, it does weigh significantly more than the other two due to its larger proportions.

When Subaru unveiled the Advanced Tourer Concept at the 2011 Tokyo Auto Show, not many people paid much attention to it. After all, it was sitting next to the brand new Subaru BRZ, which pretty much stole the show in the Subaru booth. Now, in a twisted turn of events, MotorTrend is reporting that the Advanced Tourer was a preview version of the next generation Subaru WRX set to be unveiled sometime in 2013.

According to the magazine, a Subaru insider revealed that the next WRX will get the headlights, air dam, grille, and front brake ducts from the Tourer Concept. The overall side profile will also resemble the Tourer, but the front design will be even more aggressive and so will the rear wheel arches and fenders.

The future WRX will be built on a modified version of the current Impreza platform and as previously reported, will drop the Impreza from its nomenclature. While the engine to be placed under the hood is still a subject for speculation, Motor Trend suggests that Subaru is currently testing a new FA series of 1.6- and 2.0-liter direct-injected turbocharged boxer fours and a hybrid version of the 1.6-liter turbo. One of these three versions will definitely find its way under the hood of the next WRX, maybe even the 2.0 version.

Source: Motor Trend

A few weeks ago, we let you in on the conversation that Car and Driver had with executives from Subaru and Toyota about the possibility of a turbocharger on the BRZ, GT 86 , and FR-S . It was a flat out “No” on the FR-S and an “Eh, maybe, but not now” on the BRZ and GT 86. Well, first off we think that’s a load of corporate horse manure, as Subaru and Toyota Toyota would be out of their engine control modules not to force at least 8 psi into that new jointly built 2.0-liter engine.

Apparently, Subaru is taking a nibble of the bait that us turbo junkies are tossing in the water, as it has just completed development on a turbocharged version of the FA20 engine used in the BRZ , GT 86, and FR-S family. This engine is not an identical twin to the FA20, so don’t go getting your hopes up yet, but it is its fraternal twin at least. The only real difference is that Subaru scrapped the Toyota fuel injection system in favor of its own direct-injection system.

So what kind of power are we talking about? We are hearing that it cranks out a whopping 296 horsepower and 295 pound-feet of torque! Now for the bad news… As of now, this engine is only slated to be dropped into the JDM-spec Legacy . To make things worse, Subaru is linking this awesome engine to a CVT. What a gigantic waste.

Don’t go getting all sad on us now, this is a good start that Subaru is willing to slap some boost on this puppy and get nearly 300 ponies and 300 twisting power. Now just imagine that in a BRZ…

So we will reiterate what we said before. Regardless of what smoke and mirrors Subaru and Toyota throw up there, we will see boost in at least the BRZ and GT 86, and we would be willing to bet a penny that we see the FR-S whistling down the road one day too.

Looks like Ken Block isn’t the only one that can drop Gymkhana at the drop of a hat.

German shoemaker Puma is entering the world of RallyCross as an official sponsor to the Subaru PUMA RallyCross Team and to commemorate this occasion, they’ve decided that a suitable introductory video on its new team would suffice.

So they went and produced a video featuring their drivers, Dave Mirra, Bucky Lasek, and Sverre Isachsen all getting down and smoky with their respective RallyCross vehicles. In the ensuing video, you’re going to see plenty of burning tires, extraordinary drifting, and sliding action, all in the ode of Block’s Gymkhana routine.

Check out the video and watch how PUMA is introducing itself to the world of RallyCross.

And while you’re at it, be sure to bump up the volume and put it on HD. High definition drifting never looked as good and as spectacular as the video you’re about to see.


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