Ferrari will have five new cars to release in the next five years. And that number doesn’t include special editions, one-offs or anything like that. Doesn’t that sound super amazing?!
Well it does sound cool, but the news is not as big as it sounds. Ferrari has been on a yearly update schedule for quite a while now. That is simply their main business plan. Every year we get a revised model, and every four years, that model gets a heavy update. So we had things like the 599 GTB that became the 599 GTO . For the current lineup, we got the California, then the 458 , the FF came after that, and now we have the F12 Berlinetta . Then the cycle began its repeat with this year’s California T , the first major refresh. Next year should see a faster, modified version of the 458 arrive.
Ferrari is also still enforcing its 7,000-car maximum production limit, so there won’t be any more available than there already are. I think the really big takeaway from the announcement was the fact that Ferrari said they are still exclusively using V-8 and V-12 engines. There were rumors of something like a forced induction V-6 in a potential 458 update, so those are now basically dead. Ferrari also is not going to heavily invest into hybrid systems until the tech reaches a level they deem satisfactory.
As cool as the announcement of a new lineup of Ferrari’s seems, it’s actually just business as usual.
But what if Ferrari didn’t do business as usual? What if Ferrari decided it wanted to dramatically increase sales, and didn’t care so much about its brand prestige and message? It worked wonders for Porsche with models like the Cayenne .
Hit the break to see our self-destructing, five-year Ferrari plan; brand prestige be damned.