The Vitara, one of Suzuki’s most iconic vehicles, was launched in 1988 as a compact SUV . Dubbed Escudo in Japan and Sidekick in the United States, the small crossover came to North America for the 1989 model year. The Vitara name, mostly used in Europe and some South American and Asian market, was introduced in the United States starting 1999. That’s when the second-gen Vitara was born as a slightly larger, pricier and more powerful version of the first-gen model. A replacement was developed for 2005, but the current Grand Vitara has very little in common with the original concept. For 2015, however, the Vitara nameplate is making a surprising return to its roots, as it’s pinned as a compact SUV destined to compete against the Nissan Juke .
Set to break cover at the 2014 Paris Motor Show in October, the brand-new Vitara promises to have "a striking road presence," a "distinctive design," and numerous personalization options, the latter a feat Suzuki rarely offers. So is the Vitara signaling the Japanese are reinventing themselves? It’s a bit too early to draw a conclusion, but the compact SUV is definitely a new approach for a company such as Suzuki.
Click past the jump to read more about the Suzuki Vitara