2011 Tata Pixel Concept

Poor Tata.

On any other motor show, their cute little concept vehicle called the ’Pixel’ would have gathered its fair share of attention. Unfortunately, it’s the Geneva Motor Show, where every automaker and their mother are all looking to put their best feet forward in all their attempts to showcase their latest rides.

So the Pixel has gone on largely unnoticed. So we’re here to show some love to our buddies over at India and give the Pixel its just do.

For starters, the Pixel Concept has got a few features that will surely endear Tata to futuristic city-car lovers, including the set of scissor doors that opens all the way up to save external ergonomic space. It also has a new transmission called the "Zero Turn toroidal traction-drive Infinitely Variable Transmission" (IVT). What it does, apart from all the standard items on its list, is rotate one rear wheel forward and the other backward that when combined with acute angles on the front wheels, allowing the car to have a turning circle of just 8.5 feet.

As for the engine, there’s nothing exciting about. It’s a 1.2-liter turbocharged diesel engine that carries an estimated fuel consumption of a pretty efficient 69 miles per gallon.

Say what you want about Tata and the Nano, but you have to give the Indian automaker some credit for thinking way out of the box with their Pixel Concept.

It’s cute, charming, and stylish - three qualities that you can’t say about the Nano.