Tata Motors Ltd.’s purchase of Jaguar and Land Rover caught the auto industry by surprise. As far as the water cooler talk surrounding the purchase was considered, a familiar question was repeatedly asked: How can a truck-maker from India end up buying two of the most luxurious brands in the world today?
Now, it seems that the purchase has come back and turned the tables on the Indian truck giant.
For the first time in seven years, Tata has posted a consolidated net loss of over 25 billion rupees ($520 million) from the period of April 2008 up to March 2009. This, of course, is a stark contrast from Tata’s performance a year ago when it made a net income of 22 billion rupees.
The culprits for this unfortunate about-face in company fortunes lies in the plummeting sales of the industry’s luxury car segment as to which both Jaguar and Land Rover are staples. For one, Land Rover sales fell to 120,000 after selling a little under 200,000 units the year before. Similarly, the sale of Jaguar vehicles met a similar fate, falling to 47,000 units from 50,000 the previous year.
Continued after the jump.