Today,Tesla announced that it was going to hire former Apple and Gap employee George Blankenship, in the hopes that his expertise would change the car buying experience.
Blankenship has a total of thirty years of experience in retail and real estate and is known for being the creator of Apple’s brand building retail strategy. He is often credited with creating one of the best retail strategies in history during his time with Apple.
He will work closely with Elon Musk, Tesla’s founder and CEO, in the hopes of creating the ultimate buyer experience. They hope to one day make their dealerships more stylish than anything we have ever seen.
“I’m excited to create a retail experience that is as thrilling as my first drive of the Tesla Roadster,” said Blankenship.
Part of the new strategy is to build new stores in Tokyo, Japan, Toronto, Canada, and Washington DC. Get ready for the next generation of the car showroom.
Hit the jump to read the press release.