BMW would like to welcome you to the year 1992. Back then, BMW’s flagship 7-Series came with a six-cylinder motor under the hood and now, here in 2010, that same motor is back. Under the hood of the new 2011 740i and the long wheelbase 740Li is a six-cylinder engine that is far more efficient than the bigger eight-cylinder motors. That being said, what will really attract buyers to this new 7-Series is the lowered price.
The $71,025 740i and the $75,425 740Li are around 11 grand less than the V8 models. For that price, one would expect the luxury sedan to be merely a stripped down version of the 750. Yet, that simply isn’t the case. Sure the 740 gives up a few of the toys that grace the higher end models, but in no way is this car barren. In fact, the new BMW 740 might be one of the best values on the market today.
Thankfully, on a styling note, the 740 is much better. No longer do we have to hear the words ’Bangle butt’ mentioned again. The massive kidney grilles give the sedan an attack helicopter look. From the side, the 740 looks like a long car. The sharp shoulder crease from head to toe slide through the car’s seamless profile.
Hit the jump for the full review.