Toyota Land Cruiser

Toyota Land Cruiser

By 1989, the 60 series was getting old in design. Overshadowed by much more modern designs, the 60 series looked like something that originated from the 1970s, which it actually did. The 1990s were on the horizon and such an old outdated design would just not do anymore.

In 1984/1985, Toyota introduced an entirely new design to replace the aging and now 25 year old 40 series Land Cruiser. What Toyota came up with was a most appropriate replacement. Although completely new in styling, every off road positive aspect of the original 40 series was retained. The all new 70 series was introduced.

In 1976, chief Land Cruiser engineer Hiroshi Ohsawa began planning for the next generation of the 50-series Land Cruiser. In order to compete in the US market, something more was needed beyond what the FJ55V had to offer. It had to have a larger body, feel closer to an estate car, include more luxurious touches in the interior, and offer a more comfortable ride.

The Land Cruiser was first introduced as a personal 4x4 type vehicle for civilians and a small military transport alternative to the American military Jeep, but people had begun to accept the idea that it could also be used as a family utility vehicle and a station wagon. Demand increased for a vehicle with a larger body that could carry more people and more cargo.

The Land Cruiser 100 represents the culmination of 50 years of building 4x4s. Today, the Land Cruiser has evolved from a serious Jeep type 4x4 into the ultimate luxury all wheel drive sport utility vehicle. While it is considered by most as far more of an upscale luxury sport utility, than the down in the dirt rough and ready 4x4 that is it’s roots, Toyota Toyota still managed to maintain it’s incredible off road durability, while making this model the most highway friendly Land Cruiser yet.

Back to top