To mark the Prius’ ten year anniversary in the UK, Toyota GB are offering a 1000-unit, limited production run Prius that is sure to turn some heads. Hybrids are known for being notoriously uncool and bland, but Toyota is out to change mindsets in a big way. The new Prius , dubbed “Generation X” is aimed at a more style conscious buyer, who still has the environment and epic fuel consumption on their minds. The cool factor comes in the form of a sporty bodykit, comprising of new front and rear bumpers, and side skirts.
Complimenting the look are 17” multi-spoke alloys with an anthracite finish and tinted windows for more privacy. Inside, you’ll find new leather seats, complete with embossed 10th Anniversary logo, along with all the usual creature comforts of the T Spirit model (Navigation with integrated sound library, Bluetooth, rear parking monitor, Intelligent Park Assist, cruise control, smart entry and start, rain-sensing wipers and head-up display). The limited edition Generation X is available only in two colours, Pearl White and Astral black, making them easily identifiable and the most exclusive Prius models yet.
Toyota claims that even after the makeover, the fuel consumption and tax friendly features of the Prius are 100% maintained – 70.6mpg and 92g/km combined cycle consumption and CO2 emissions. So, basically there’s no downside to this special edition.
A Generation X can be yours for £26,150 ($41,500 at current exchange rates) and orders are now open, with deliveries starting in winter. We think it’s safe to say we really like the approach to making Hybrid technology more appealing, and hope to see other manufacturers follow suit.