Toyota Prius

Toyota Prius

There’s no place like home for the Honda Insight .

That sentiment has apparently become more legitimate as the days go by for Honda’s hybrid vehicle. You see, it didn’t take long for the Insight to become an instant hit in Japan; it actually topped the list of best-selling vehicle in Japan for April and in doing so, became the first hybrid car to be place number one on a monthly sales list. But despite the overwhelming success it has enjoyed in its homeland, the number haven’t necessarily translated on the other side of the Pacific.

It may have been hot in Japan, but if early forecasts hold true, the Insight would be lucky to even get a lukewarm reception in America . After going on the market last March, sales of the Insight have dragged to a crawl with the numbers suggesting that it would all behind by as much as 33% of the predicted number of sales by the end of the year.

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It doesn’t take a rocket scientist to figure out that with the current state of the economy, businesses the world over – including the auto industry – would plummet in ways never before seen in history. If there are any cars that are actually in demand these days, then they’re the few fortunate ones because the rest of their brethren have been sitting idly in showrooms.

One of the said cars that’s actually in-demand, so much so that it’s even got its own wait list, is the 2010 Toyota Prius . Despite having already beefed up its personnel in its production plants in Japan, the demand for the Prius has forced Toyota to open their plants 24 hours a day with the added benefit of overtime pay for its employees just to meet its soaring demand. Can you imagine that at this time? Neither could we.

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Source: Autoblog

The third generation Prius made its world debut today at the Detroit Auto Show. With better mileage ratings, enhanced performance, and innovative design features, the 2010 Prius will go on sale in the spring.

Toyota Prius

The new Prius is powered by a new 1.8-liter Atkinson-cycle, four-cylinder engine that delivers 98 hp and a peak torque of 105 lbs-ft. Prius has been a "full" hybrid since introduction. This allows it to run on engine alone, battery alone, or a combination of both.

Toyota Prius

The design of the new Prius’ front and rear corners are sharp, sporty and aerodynamic. Strong side character lines, rising from front to rear, define the glazed geometric shape. Viewed from the rear, wider rear treads provide a solid, firmly rooted stance.

Dimensionally, the new Prius has the same wheelbase as the current generation. Overall length is slightly increased by 0.6 inches, in part by moving the front cowl forward.

Press release after the jump.

Posted on by Terence 1

Top Speed recently had the pleasure of speaking with Southeast Toyota representative Mike Herring about the third generation, 2010 Toyota Prius . The all new hybrid features a larger 1.8 Liter engine, a more shapely figure and a very trick solar panel that will cool your car down for you. Check it out.

When you’re an upstart vehicle determined to topple the industry leader, you take any advantage over your competitor any way you can get it.

For the Honda Insight , there’s no more gratifying challenge than to outsell the Toyota Prius in Japan. And for at least a month, the Insight was able to do that, garnering the distinction of becoming the very first hybrid car to top the monthly sales charts in Japan.

While the Prius has long been regarded as one of the most popular hybrid cars in the market, the Insight was able to move up the charts by selling 10,481 units, doing so mostly because it comes at a cheaper price tag ($19,000) – 1.89 million yen) than the Prius.

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Everybody’s favorite hybrid, the Toyota Prius goes on sale later this month, but the Japanese automaker is already facing strong demand for their compact gas/electric vehicle. Toyota has already received 75,000 orders for the 2010 Prius, making it the clear favorite over Honda’s more affordably priced Insight that received only 20,000 orders.

The 2010 Prius is powered by an all-new 1.8 Liter Atkinson-cycle, four-cylinder engine that delivers 98 hp and a peak torque of 105 lbs-ft. The new Prius features more aggressive styling and a trick remote air conditioning/solar panel sunroof combination and starts at around $21,000.

By the way, those 75,000 orders, are only for the Japanese Market.

Source: Reuters
Posted on by Terence 8

The third generation Toyota Prius is a sleeker and more aggressive machine than its predecessor. The hybrid electric vehicle gets 50 MPG with an affordable price south of around $25K , bringing the fuel-efficient drive train closer to the reach of the masses. The hybrid is packed with futuristic technology like microwave radar transmitters hidden behind the new for 2010 Toyota badges. This forward thinking five seater also won’t make any sacrifices when it comes to creature comforts either.

The vehicle we were introduced to is officially a 2010 Prius prototype, however the vehicle did have a VIN, so maybe after the dealership changes out the wheels for a set of the slick 17’s being offered, this car could see some street action.

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Toyota today announced the official prices for the second generation Prius . Sales will begin in late May and prices will start from $21,000. The Prius will be offered with five levels of popular standard equipment combinations.

The Prius is equipped with Toyota’s industry-leading Hybrid Synergy Drive and certified as an Advanced Technology Partial Zero Emissions Vehicle (AT-PZEV), emitting over 70% fewer smog-forming emissions than the average new vehicle. A larger and more powerful yet more efficient 1.8-liter Atkinson-cycle, four-cylinder engine produces 98 hp at 5,200 rpm. Together with its electric motor the hybrid system in the new Prius will generate a combined net horsepower of 134, an increase of 24 horsepower over the previous generation.

All Prius models offer Toyota’s Star Safety System(TM) as standard equipment, which includes enhanced Vehicle Stability Control (VSC) and Traction Control (TRAC) Systems, Anti-lock Brake System (ABS) with Electronic Brake Force Distribution (EBD) and Brake Assist (BA). Other standard features include electric power steering and four-wheel disc brakes.

Press release after the jump.

Posted on by Myles 3

Keeping up with the Joneses may be finally taking its toll. Andy Richter and James Adomain are comparing cars in this mock commercial put together by the comedy troupe The Upright Citizens Brigade.

Andy Richter is rejoining Conan O’Brian when he takes over the Tonight Show, so hopefully by then Richter will be able to afford a Prius of his own... that is if he’s not in jail (watch the video and you’ll understand.)

Source: Autoblog
Posted on by Terence 6

There is a new kind of green racing going on in Japan. The Prius Cup was started in 2007 to familiarize dealership staff with Toyota ’s hybrid. The goal of the series is to promote conservation and teamwork. “Through this race, our teammates will understand exactly how these cars work, and I think this will benefit all my associates," said Kazuo Oguri, executive vice president of Nagoya Toyopet Corp, one of Japans largest Toyota dealers.

The Prius Cup is a 20 lap race comprised of both a service and a race portion. For service, the teams are clocked on how fast and how accurately they are able to service their car. This consists of everything from checking the oil to rotating the tires. During the race portion, three different drivers take turns behind the wheel. Teams are penalized for going too fast or even going too slow. Drivers strive to keep the car running as efficient as possible. A key strategy is accelerating slowly at the green flag and after pit stops, letting the hybrid vehicle’s electric motor do most of the work. Both the service and race scores are then combined to determine the winner of the day.

There is newfound enthusiasm for the Prius Cup in Japan due to the upcoming release of the third model. This is a perfect forum for dealers to show the manufacturer that they are ready and capable to sell the new Prius.

Source: AutoWeek

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