A new Prius is on the way, and as it turns out, a lot of them are on the way. For 2009, Toyota will increase Prius production by 70%, meaning around 480,000 units a year. Toyota now builds most of the hot-selling gasoline-electric cars at its Tsutsumi factory in central Japan and another plant belonging to affiliate Toyota Auto Body. It also assembled 320 Priuses in China last year.
In 2007 Toyota sold 281,300 Prius cars worldwide and now there are thousands of client waiting months for delivery, especially on the US market. The world’s biggest automaker also recently announced a plan to start building the Prius at a new facility in Mississippi by 2010.
Toyota has already sold over one million hybrid vehicles worldwide. Now its new goal is after 2010 to sell at least one million hybrid vehicles annually. Considering that the Prius can get it halfway to the goal alone, the hybrid versions of the Highlander and Camry won’t have to sell too much to finish the job.