Toyota Motor Sales, U.S.A., Inc., (TMS) presented two Toyota plug-in (PHEV) hybrid prototypes to the Institute of Transportation Studies at the University of California, Berkeley (UCB) and the Advanced Power and Energy Program at the University of California, Irvine (UCI) as part of its on-going sustainable mobility development program with the two UC campuses.
We reported this a month ago, but it’s now official because it’s a featured story in today’s Wall Street Journal: the Prius is going to become a stand-alone brand for Toyota. Looking to capitalize on the environmental street cred that the Prius has achieved, Toyota plans on spinning the name into a new line of vehicles, all hybrid, all distinctively styles to make them obviously hybrid, and all part of a stand-alone brand.
But can Toyota make it work?
Or (...) > Full story
Honda has lagged in hybrid sales behind Toyota, largely because the Honda hybrids are all versions of their standard models, not a unique model, such as the Prius. But, though Honda is said to be working on their own unique appearing hybrid, is fighting back.
They’re calling the Prius – or at least its shape – a “cheese wedge.” They’re doing it in a commercial that apes, in a satirical way, Toyota’s own Prius commercial.
Of course, the “cheese wedge” is winning in the showrooms. So, if Honda is working on a new stand-alone hybrid, whaddaya wanna bet that they’ve got at least one “cheese wedge” in the line?
Yesterday, Toyota announced that they’re cut the price of the Prius by $2000 and added $2500 worth of standard equipment, putting the base price of the hybrid at about $30,000.
Why they do that?
Because Toyota has fallen seriously behind in battery technology and is attempting to gain market share before GM bombs them with the Volt, at about the same price.
Toyota is in serious trouble, so it’s doing what automakers always do when they (...) > Full story
The September 3rd issue of Newsweek magazine carries an article on the Honda and Toyota hybrid vehicles. It contains some interesting revelations. According to Newsweek, the primary reason that the Prius has outsold, by far, the Honda hybrid vehicles is political. It seems that people who buy the Prius buy it because they believe it makes a political statement.
Though Honda was first to the market with a hybrid, the Insight, when it prepared its next generation of hybrid vehicles, (...) > Full story
Because you’re a hypocrite, that’s why.
Yes, another one of those outspoken people has been busted driving a Prius, this time at 104 mph. It was Steve Wozniak, whose claim to fame (and fortune) is that he’s one of the founders of Apple Computers.
Wozniak had an explanation, too. Of course, to believe it, you’ve got to be really gullible. But here is is: Wozniak, you see, is a world traveler. (You’re not? Well, then you wouldn’t understand.) In (...) > Full story
Toyota has figures out that Prius owners don’t drive on highways and don’t live where it gets cold – or at least some of them don’t.
So omitting cruise control and a heated rear window are among the means by which Toyota is cutting the price of the base Prius by over a thousand bucks for the next model year.
Actually, the whole thing is a shell game.
You know what a shell game is. You have three shells and put the pea under one. Move the shells around (...) > Full story
Paris and Lindsay should take note.
The key to prosecutorial largesse is a Prius.
Though he, like Ms. Hilton and Ms. Lohan, was a second offender, Al Gore’s son got a pass.
Maybe it was the 100 mph Prius.
Gore’s son will be given the opportunity to participate in a diversion program, after pleading guilty to felony charges.
If he can stay clean until 2009, he’ll get the charges dropped. It will be, said a prosecutor, as though it never (...) > Full story
On Wednesday, police arrested Albert Gore III, the son of former Vice President and Presidential candidate Al Gore. Gore III was driving a Toyota Prius at 100 mph on the San Diego Freeway at approximately 2:15 a.m. Gore III, who has a previous conviction for drunk driving and for marijuana possession, was stopped by officers of the Sheriff’s Department.
The arresting officers smelled marijuana and searched Gore’s car. In the car, the police found marijuana, Xanax, (...) > Full story