The Toyota Prius has been around since 2001 and very rarely have we ever used the words "elegant" and "luxurious" to describe it. But Toyota is determined to infuse those two things on the 2015 Prius with the unveiling of the Persona Series Special Edition . Yes, the Toyota Prius is getting a special edition treatment. But that’s not even the most surprising part about this whole thing. Believe it or not, the Prius Persona Series Special Edition actually looks pretty darn good. Who knew!
This is actually the second time we’ve seen a Persona Series Prius, as Toyota released one in 2013 too. It comes with plenty of exterior and interior upgrades that really bring out a side of the Prius we rarely get to see. That’s about as big a compliment you can throw at the hybrid sedan that doesn’t involve its outstanding fuel efficiency.
The Toyota Prius Persona Series Special Edition will arrive in dealerships in September with a price of $26,985. Another $325 will be added to that total if customers opt for the Blizzard Pearl exterior paint.
Click past the jump to read more about the 2015 Toyota Prius Persona Series Special Edition.