Toyota unveiled the Prius hybrid back in 1997 and since then, the model has been through three generational changes — the latest one was revealed in 2009. When Toyota released the Prius, it quickly known as the face of hybrid vehicles. With competition starting to become fiercer each year, Toyota needs to keep improving the Prius to keep it in the No. 1 slot in the hybrid market in it next generation.
Rumors suggest that the next-generation Prius will take its market dominance to a whole new level. Toyota will go for a completely revised look and will move it to New Global Architecture platform that will make it lighter and cheaper to develop.This revised look is anticipated to give the Prius a sportier look than the current model, much like the difference between the last-generation Corolla and the current generation.
According to a report from Automotive News, the next-generation Prius “will have a new type of hybrid system," with a new, ultra-efficient gasoline engine and powerful, lightweight lithium-ion batteries. This new engine will achieve thermal efficiency rates above 40 percent — up from the current 38.5% — which will help deliver around an 8-percent increase in fuel economy.
Expect the fourth-generation Toyota Prius to be put on sale sometime in 2015.
Click past the jump to read more about the 2015 Toyota Prius.
Note: Current model pictured here.