One of two concepts based on the new-generation RAV4 brought to the 2013 Geneva Motor Show is the RAV4 Premium. This second concept was developed to prove that the crossover can deliver added sophistication.
The new RAV4 Premium features a cool Deep Bronze finish on both the exterior and the bumpers. The car’s bronze is combined with chrome insertions on the redesigned bumper and brushed aluminum skid plates. For the exterior, Toyota is also offering horizontal lines for the front and central grille display, large air intakes, a stylish chrome-finished spoiler with LED lights and 20-inch alloy wheels.
The concept’s interior has been designed by Toyota’s Kansei design department. It includes luxurious leather upholstery in the cabin, sports seats with new black piping and two-tone double stitching in several areas of the interior. The instruments and door panels are wrapped in a combination of grey and black leather.
Most of the auto makers that did not prepare any major updates for the 2013 Geneva Motor Show, decided to come at the show with either special editions of their current lineup or some cool concept cars. One of these makers is Toyota which unveiled three different concept cars that will "amplify different aspects of the cars’ styling and capabilities" in Geneva.
The first is the RAV4 Adventure - a concept car specially developed to reinforce the RAV4’s off-road capabilities. The concept features a striking dark-red exterior paint combined with matte paint on the redesigned front and rear bumpers. The front bumper features an integrated under-run, while the rear one is redesigned to fully integrate the twin exhaust pipes and a reworked skid place.
The concept is also equipped with extended wheel arches that suit the 20-inch alloy wheels perfectly. The concept’s aggressive look is further accentuated by machined roof rails and dark-tinted privacy glass.
When Toyota released a teaser ad for their "Wish Granted" Super Bowl commercial featuring “Big Bang Theory” star, Kaley Cuoco, they established the premise that she’s a dog-loving, purple-power-suit-wearing, wish-granting genie.
With the release of Toyota’s first official Super Bowl commercial, we got to see Cuoco perform her role as wish granter to a tee, giving the Henderson family all that they’re wishing for, including the dad who asked for the spare tire to be gone, the mother who wished for unlimited chocolates, the daughter who wished for animals to talk, the son who wished he was an astronaut, and the father who wished (again) for unlimited wishes...except that Genie Cuoco thought she heard something else.
The whole point of the commercial is Toyota’s attempt in selling the RAV4 as an SUV that grants its customer’s wishes; it’s a cute approach made cuter with Cuoco’s presence. Let’s just hope that buyers don’t take that notion too literally because once someone does, then it’ll probably be cause for a whole lot of disgruntled customers.
Only during the Super Bowl will you see commercials - yes, commercials - have their own teasers. But that’s how lucrative that precious airtime is during the big game; the idea of teasing your million-dollar commercials with separate and cheaper spots leading up to the Super Bowl has kind of become an industry norm.
This year, Toyota is taking that route with the release of a teaser for their Super Bowl commercial(s). We already know that Big Bang Theory star Kaley Cuoco will be the face of the commercials, but what we don’t know is the direction the campaign is going. In the teaser, Cuoco is strutting her stuff to “I Wish” by Skee-Lo – a song that hit No. 13 on the charts in 1995 – where he sings about wishing to be taller and wishing to be a baller. As these wishes are laid out, the passersby get these wishes – a short man grows taller, a delivery-truck driver dunks a basketball and a normal guy gets a good looking woman to call.
The part of the song that is the strangest is when Skee-Lo says “I wish I had a rabbit in a hat with a bat in a ‘64 Impala.” We get the ’64 Impala, but the “rabbit in a hat with a bat?” What the??? Well, your wish is Toyota’s command, obviously, as waiting in Cuoco’s car is just that.
Stay tuned for the rest of Toyota’s Super Bowl commercials; they are bound to be sweet. We’ll have them all here following the game!
Click past the jump to see the original Skee-Lo video to see where this all stems from. Full story
The current generation RAV4 has been sale since 2005 and the only update was in 2009 when it received a mild refresh. It is no surprise that today, at the 2012 Los Angeles Auto Show, Toyota decided to finally unleash the fourth generation RAV4. The new SUV has been caught testing in many times and teased a few more times, so we can say it brings nothing that we did not expect.
The new RAV4 is not only redesigned both inside and outside, but it also receives new in-cabin technologies, a fuel-efficient four-cylinder engine, new six-speed transmission and new safety features.
While building the new RAV4, Toyota will use the same body-engineering principles previously used on the 2012 Camry and 2013 Avalon that helps improve steering and handling, and makes the car a little bit lighter.
The new generation Toyota RAV4 will go on sale early in 2013 in three well-equipped grades: LE, XLE and Limited.
Updated 12/18/2012: Toyota today announced prices for the 2013 RAV4 SUV that will arrive at dealerships in early January 2013. Prices will range from $23,300 for the LE FWD version up to $28,410 for Limited AWD one.
Click past the jump to read our full review on the 2014 RAV4 Full story
The fourth-generation Toyota RAV4 is set to make its world debut on November 28th at the 2012 Los Angeles Auto Show. As expected, Toyota couldn’t keep it under wraps for too long, as the first images have leaked online. These images are pretty revealing too, as they give us a good look at the exterior and the interior of the newly redesigned SUV.
The 2013 RAV4 is rumored to come standard with a 2.5-liter 4-cylinder with 178 horsepower and an optional 3.5-liter V-6 engine with 268 horsepower. There are rumors afloat that the 3.5-liter engine is on the chopping block for 2014, so we may only see one year with this as an option, if we see it in the RAV4 at all. Both engines are rumored to be mated to a new six-speed transmission replacing the current four-speed unit.
The 2013 RAV4 will be built on the same platform as the Camry and, as you can see from these first images, it will feature the same exterior styling cues as the 2013 Toyota Auris.
The new RAV4 will go into production in January 2013.
The third generation Toyota RAV-4 was unveiled back in 2005 and since then, the model only received a mild refresh in 2009. Now, it’s preparing to enter its fourth generation and, apparently, these are the first images of the real deal.
These shots were taken by a forum member of a Toyota fan club in Saudi Arabia. The prototype is covered in a white plastic wrap which makes us think this model is from a Toyota dealer, but we’ll need to wait a little while longer to see if this is actually the new RAV4.
The 2013 RAV4 will be built on the same platform as the Camry and will feature the same exterior design as the 2013 Auris. As for the engine line-up, it will be offered with the same four-cylinder diesel and petrol engines found in Europe, while the American market will receive a new four-cylinder engine. There is no information on whether the V6 engine will still be offered, but we’ll keep you posted!
Two years ago, we were announcing that Toyota and Tesla Motors had entered an agreement that would net Tesla $60 million to design and manufacture an all-electric powertrain for the RAV4 SUV. Finally, after all of this time we have a debut date set. Unfortunately, it isn’t a showroom debut, but rather a showing of the final product.
Toyota has just has unveiled this new Tesla and Toyota collaboration to the U.S. at the International Electric Vehicle Symposium in LA on the May 7th at noon. The new RAV4 EV is powered by a 154 HP electric powertrain and has a driving range rating of approximately 100 miles and charging time of approximately six hours on a 240V/40A charger. It comes with two driving modes: Sport and Normal. In Sport version the car will sprint from 0 to 60 mph in 7.0 seconds and will go up to 100 mph, while in Normal mode it will sprint from 0 to 60 mph in 8.6 seconds with a maximum speed of 85 mph.
Compared to the standard RAV4, the new EV version will get a re-styled the front bumper, upper and lower grill, side mirrors, rear spoiler, and under body design to maximize air flow around the vehicle. The model will be offered in three exterior colors: Blizzard White Pearl, Shoreline Blue Pearl and Classic Silver Metallic combined with a unique "Neutron" fabric for the interior.
UPDATE 05/08/2012: The new Toyota RAV4 EV will go on sale in late Summer 2012 through select dealers at a starting price of $49,800.
It took more than around 13 years, but Toyota seems to have finally decided on producing the second-generation of the Toyota Rav4 EV. Maybe all it took was a partnership with Tesla to get the proverbial EV ball rolling.
The partnership between Toyota and Tesla was born out of a mutual interest in developing a new model using Tesla technology on a Toyota vehicle, incorporating the strengths of both side to produce a vehicle that consumers would come to enjoy.
“When we decided to work together on the RAV4 EV, President Akio Toyoda wanted to adopt a new development model that incorporated Tesla’s streamlined, quick-action approach,” said Jim Lentz, president and chief operating officer of Tesla Motors. “From the beginning, the customer experience has been the focus.”
The ultimate question, at least according to Hentz, was how the two companies can "deliver an unconventional product to mainstream customers that is compelling and affordable and that offers an acceptable level of daily convenience.”
In the end, the answer turned out to be the Toyota Rav4 EV. For now, Toyota is building 35 models of the new Rav4 EV for a demonstration and evaluation program through 2011, with the company looking into a production version sometime around 2012.
More details after the jump. Full story
Well, it’s now official; Tesla Motors has just revealed that it has signed a deal with Toyota to develop electric powertrain components of the new RAV4 EV. Tesla will work on developing the battery, power electronics module, electric motor, transmission, and software for the crossover.
Below is Tesla’s filing with the U.S Securities and Exchange Commission:
On October 6, 2010, Tesla Motors, Inc. ("Tesla") entered into a Phase 1 Contract Services Agreement (the "Agreement") with Toyota Motor Corporation ("TMC") for the development of a validated powertrain system, including a battery, power electronics module, motor, gearbox and associated software, which will be integrated into an electric vehicle version of the RAV4. Pursuant to the Agreement, based on preliminary specifications, TMC will pay Tesla approximately $60 million for the development services to be provided by Tesla. The parties will mutually agree to the final specifications, deliverables and payment amounts and schedule within 60 days of the execution of the Agreement. This amount will be paid in various installments during the term of the Agreement.
We hope to see the RAV4 at the Los Angeles Auto Show next month and it should be on the streets in 2012.
Hit the jump for the full report from the SEC. Full story