The Swagger Wagon is rolling into 2015 with some minor changes and updates centered mainly around a few exterior cosmetic bits and a few interior pieces. The new Sienna minivan isn’t much different from the outgoing van, which debuted back in 2011. The Sienna dates back to 1998 when Toyota launched the all-new minivan as a replacement for the mid-engine Previa minivan. (Yes, the Previa’s engine sat under the front seats!) The Sienna then moved into its second generation in 2004 and onto the third generation in 2011.
Toyota decided to take an unconventional approach to launching the 2015 Sienna and has enlisted the help of three kid-caring, viral Interwebz families that will help promote the van’s image as a cool parent-mobile. The marketing strategy piggybacks on the success of Toyota’s Swagger Wagon campaign back in 2011.
Officially the new Sienna will be launched in person at the Artscape, a free-arts festival in Baltimore, MD that happens from July 18th through 20th. But for those outside of Baltimore, the parents behind “Action Movie Kid,” “Eh Bee Family,” and “Convos with My 2-Year-Old” will be touting the Sienna’s launch hard on the web.
Click past the jump to read the full review of the updated 2015 Toyota Sienna.