Toyota Motor Sales, USA, Inc. is showcasing their Yaris with a fully integrated urban campaign encompassing the true spirit of the Hip Hop movement. Named "Yaris vs. Yaris," the campaign gives a playful head-nod to old school battles by pitting the Yaris Liftback against the Yaris Sedan throughout. Debuting this month, "Yaris vs. Yaris" includes TV, print, radio, online and in-store advertisements as well as a series of special events. "Yaris vs. Yaris" (...) More
Pictured here are the first photos of Toyota’s soon to be mini fighter the Toyota Yaris RS, courtesy of Car Magazine. The RS stand for “refined and sporting” and Toyota intends to bring”sportiness” back into its small car lineup with the Yaris RS.
The Toyota Yaris SR 1.8 is a new flagship model for the Yaris range, bringing sports performance, style and refinement to a car that’s already a leader in terms of safety, equipment and comfort. It is powered by a new 1.8-litre petrol engine with Dual VVT-i technology and benefits from sports-tuned steering and suspension, a striking body kit, 17-inch alloy wheels and a premium equipment specification that offers more in terms of comfort and convenience features than any of its segment rivals. Add to that Yaris’s class-leading safety performance, with a five-star Euro NCAP adult passenger safety rating and a unique-in-class standard-fit driver’s knee airbag and you have a formidable all-round package.
Turbo Modellista is based on the Japan-only Yaris RS and is set to go on sale in its home market in the next few months. It is powered by a a 1.5-litre engine turbocharged by Toyota’s in-house tuner, Modellista, and Toyota Racing Devel opment (TRD). Power is increased by 40bhp to 150bhp at 6,000rpm, and with 196Nm of torque, the newcomer should cover 0-60mph in less than eight seconds on its way to a 135mph top speed. The car is equipped with a limited slip differential, and further (...) More
The Limited Edition Toyota Yaris Superman was launch in Jakarta and it comes only in Superman blue and natch. Inside, the comic book dream continues with blue seats and S-shields on the steering wheel, floor mats, handbrake, shifter and even on the tissue box. The Yaris Superman Edition will be available only in Indonesia for a thousand-dollar premium over a Clark Kent-normal (...)
With the 60/40 seatbacks up, the sedan’s specious trunk offers nearly 14 cu.-ft. of capacity, and folding the seatbacks expands that to 25.7 cu.-ft. Like the Yaris Liftback, the Sedan is equipped with rear seating for 3 with headrests in each seating position. Standard on the Yaris S and available on the Sedan are 60/40 folding rear seatbacks with a fold-down center armrest and cupholder.
The new Yaris TS is a flagship model for the highly successful Toyota Yaris range, offering customers enjoyable sports performance with no compromise on refinement or driveability. The Yaris TS is designed to head up the range with high level of standard equipment, great open road driving characteristics and sporty, yet sophisticated styling. And, just like the new-generation Toyota Yaris on which it is based, the Yaris TS offers exceptional space, refinement, safety and comfort in a car of this class.
As stated by Jim Lentz, Toyota Division group vice president and general manager "the Yaris has been a hit in Europe and Toyota is looking forward to its debut in the U.S. As Toyota’s most affordable passenger car, the Yaris features modern exterior styling and a surprising and upscale interior. It is one of the most economic and youthful passenger cars Toyota has built."
Toyota Motor and News Corp.’s Fox network plan to announce that they have cut an extensive deal for the auto company to sponsor — and be featured in — a spinoff series for mobile phones of the hit drama "Prison Break." Toyota, as part of the cross-platform deal, also will sponsor exclusive content for a Web site dedicated to the program and get ad exclusivity in several episodes in May as the series nears its season finale. The development of TV shows for mobile phones is in its (...) More