The all-new Corolla is designed to appeal to customers seeking both a classic sedan configuration and striking, dynamic styling. To achieve this goal, the new Corolla has been engineered to widen its appeal across a broad customer base; it will further enhance its virtue of quality while adding a more distinctive design, high interior space and exiting driving pleasure.
Corolla: Toyota top seller lives on
- 10th generation of world best-seller
- Dynamic new sedan design boosts appeal
- Superior quality to ‘one class above’
- Interior space and comfort maximised
- Wide choice of engines and transmissions
Since its debut in 1966, the Corolla, through an automobile production approach that has anticipated the demands of the times, has gained the favor of millions of users, playing a key role in driving motorization forward. The Corolla is currently sold in more than 140 countries and regions, and cumulative sales have exceeded 30 million vehicles, making it a best-selling vehicle positioned to lead the 21st century.
The new Corolla, as the 10th generation Corolla sedan, and the redesigned Corolla Fielder were developed with "car-making by a new measure" as their basic theme. Toyota focused on enhancing basic performance and deepening the sense of quality, which is the essence of the Corolla, by responding to customer needs without being trapped by existing notions of what constitutes a compact vehicle.
At the heart of the new Corolla is the concept of offering customers a superior quality sedan which is “a class above” and which will be a key player in the segment.
Toshi Ezaki, Chief Engineer for the new Corolla explains: “When it came to developing the 10th generation Corolla, the main challenge was to create a car that would attract the younger generation while inheriting the durability, reliability, and ease of handling that is highly rated by our current customers.”
“All drivers, regardless of age, are sensitive to dynamic, high quality styling that provides a sense of luxury. Our new and strong design, combined with excellent driving dynamics, should sweep away the stereotype of Corolla as a good car that lacks driver appeal. I am confident that we have developed a car that will stir great excitement the moment you see it.”
The new Toyota Corolla will follow in the footsteps of a remarkable family of highly successful previous models. The Corolla is produced in 16 countries, spread over the five continents, and is sold in more than 140 markets across the world.
Since its launch in 1966, almost 32 million Corollas have been sold worldwide – making it the world’s best selling car. The current generation Corolla Sedan continues this impressive record with 850,000 units sold around the world in 2005.
Production of the 10th generation Corolla for Europe will be based in Japan at the Takaoka plant and the car will go on sale in Europe as of February 2007.