2010 Toyota Corolla

Press release

The Toyota Corolla, the 10th generation of the world’s best-selling car, will benefit from a model range update throughout Europe from May of this year. Corolla 2010 will offer customers revised, more sophisticated exterior styling and further enhanced, higher quality interior design.

• Sophisticated design, improved quality, advanced technology
• More dynamic exterior design
• Enhanced perceived interior quality
• Advanced Technology
• All engines feature Toyota Optimal Drive

Corolla 2010 – sophisticated design, improved quality, advanced technology

Corolla’s distinctive, evolutionary design has become an icon of Toyota’s core values of superior quality, style, driving pleasure and innovation. It offers European customers maximum interior space, a high quality passenger environment and impressive comfort levels. With 62,000 units sold in 2009, the Corolla remains the world’s best-selling C-segment sedan. Corolla 2010 reinforces the superior quality, style and innovation of Toyota’s bestselling sedan. It features a new, more sophisticated design, a higher quality interior and advanced, user-friendly equipment.

The up-dated Corolla 2010 will further enhance the Toyota sedan’s reputation for offering outstanding value for money in the C-sedan segment. It will remain the company’s core model in Eastern Europe, maintaining its best-selling status throughout the region.

More dynamic exterior design

The exterior of the Corolla has been revised to create a more advanced, sophisticated and dynamic image, reinforcing the Toyota sedan’s premium quality status within the C-segment.

A new front features a redesigned bumper, radiator grille and lower grille. This emphasises the car’s low centre of gravity and driving stability. The new headlamps further strengthen the Corolla’s bold, resolute appearance. To the rear, comprehensive changes to the license plate garnish, combination lamps, bumper and low-level reflectors have been incorporated. This creates an impression of increased width, emphasising the Corolla’s broad rear stance.

Corolla 2010 also benefits from the enhanced product appeal of new, power retractable door mirrors with integral turn indicators and a new, sportier 16” wheel cap and alloy wheel design. A range of eight available body colours now includes new Red and Blue metallic finishes.

Enhanced perceived interior quality

The Corolla 2010’s interior has been improved, strengthening the Toyota sedan’s reputation for superior quality, style and innovation. A new, flat bottomed steering wheel, finished in leather on higher grade models, features a thicker, more comfortable grip cross-section. The combination meter design features a colour change from amber to white, and the instrument panel and door handle trim are now finished in a more sophisticated, high-brightness silver coating. The same high quality finish is also available on the centre console and door switch surrounds.

A wireless trunk opening function has been added, giving customers the additional convenience of remote operation via a button on the ignition key. Two interior colour schemes are available - dark grey and light grey. Both interior designs feature a highly functional yet sophisticated dark grey finish to the upper dashboard area. Improved Mid and High grade seat fabric and a newly available, Alcantara upholstery further underline the superior quality of the Corolla 2010.

Advanced Technology

The AM/FM/CD audio system, with a choice of four or six speakers is now available with Bluetooth mobile phone connectivity. The system features USB and AUX sockets for the connection of portable music playing devices. The USB jack is located within the centre storage box to allow for the secure stowage of MP3 players whilst on the move.
The Corolla also features an innovative, Gentex rear view mirror. With automatic anti-glare dipping, the mirror incorporates a 3.3 inch rear view monitor which displays an image from the rear view camera whenever reverse gear is engaged. The display incorporates static guidelines to further assist drivers with parking manoeuvres.

All engines feature Toyota Optimal Drive

The Corolla 2010 engine line-up offers customers a choice of 1.33 litre Dual VVT-i and 1.6 litre Valvematic petrol engines, and 1.4 and 2.0 litre D-4D diesel units.Every engine features the performance- and economy-enhancing benefits of Toyota Optimal Drive, and meets Euro 5 emissions standards .

Designed to optimise the balance of performance and driving enjoyment with fuel economy and low emissions, Toyota Optimal Drive focuses on several key aspects of powertrain development such as environmentally friendly technologies, low friction components, lightweight, compact design and enhanced combustion efficiency.The application of Toyota Optimal Drive across the model range ensures that the Corolla 2010 not only demonstrates the optimum balance between performance and emissions, but also that its fuel consumption and CO2 emissions are amongst the lowest in the segment.

The Corolla 1.4 D-4D boasts CO2 emissions of just 125 g/km, and the 1.33 Dual VVT-i with Stop & Start technology only 133 g/km. These significant reductions in CO2 emissions will offer owners a tax advantage in many European markets.