It seems that this year's SEMA Show is all about customizing hybrid models. Toyota->ke88, for example, has brought quite an impressive number of tuned Prius models to dazzle the crowds at one of the biggest tuning shows in the world. One of them is the work of the Conversions and Accessories group at Toyota Motor Corporation in Japan.

The Prius C&A Custom Concept features light-weight carbon fiber all the way from the front of the hybrid to the rear, including aero side skirts with vertical spoilers, front bumper and fender flares with radically large air intakes, the engine hood, roof, rear hatch, rear spoiler, rear bumper with vertical spoiler, and rear garnish. Forged wheels with aluminum aero rings set at 18-inches finishes off the exterior package.

For the interior of the Prius->ke231, the new concept offers black Alcantara simulated suede fabric on the ceiling, “A” and “B” pillars, door trim, rear seat, and console box. As for the technologies, Conversions and Accessories has placed a navigation system by DENSO that features an eco function that displays total electric motor and engine kilowatt output.

Press release after the jump.

2010 Toyota Prius C&A Custom Concept

Specifications
  • Make: Array
  • Model: 2010 Toyota Prius C&A Custom Concept
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Press release

The Prius C&A Custom Concept vehicle was developed by the Conversions and Accessories group at Toyota Motor Corporation in Japan to demonstrate the unlimited potential for sports car modification on the worlds best-selling hybrid vehicle.  The Prius C&A Custom Concept is making its North American debut at the 2010 SEMA Show.
 
From front to rear, with the exception of the doors, the Mystic Lavender exterior of the Toyota Prius C&A is equipped with light-weight carbon fiber.  Exterior areas equipped with carbon fiber include aero side skirts with vertical spoilers, front bumper and fender flares with radically large air intakes, the engine hood, roof, rear hatch, rear spoiler, rear bumper with vertical spoiler, and rear garnish. Other exterior features include an outside mirror CCD camera system, smoked rear combination lamp with a translucent rear side spoiler, styled exhaust tip and front and rear lighted Toyota badging.
 
The Toyota Prius C&A Custom Concept rides on 18-inch, forged wheels with aluminum aero rings, and are wrapped with Goodyear Eagle Revspec RS-02 215/40R18 eco sport tires.  A sport suspension by TIEN lowers the Prius concept by four inches in the front and six inches in the rear.
 
Inside, the right-hand drive Prius C&A features black Alcantara® simulated suede fabric on the ceiling, “A” and “B” pillars, door trim, rear seat and console box. Alcantara suede is also found on the steering wheel and aluminum shift knob.  The driver and front passenger ride in comfort on RECARO seats with embroidered “C&A” logos.
 
An additional gauge on the instrument panel features “G,” output, and mileage meters, along with a water thermometer and voltmeter.  A navigation system by DENSO features an eco function that displays total electric motor and engine kilowatt output, steering angle (0 to +450 degrees), speed, accelerator open angle, and mileage.