2010 Toyota Tundra Sportsman

Press release

Making its public debut at the 2010 SEMA Show is the “Tundra Sportsman” concept pickup truck. For this project, Toyota teamed with long-time business partner Bass Pro Shops and their RedHead Pro Hunting Team members to create this unique show truck, inspired by the outdoor tradition of hunting. The “Tundra Sportsman” serves two roles: It provides an opportunity to push the creative boundaries of truck utility, and through use of the hunting theme, it reminds consumers of how Tundra and Bass Pro Shops complete the outdoor sports experience. This vehicle also boasts numerous vehicle performance upgrades that complement the utility and visual enhancements to maximize vehicle capability.
 

Toyota used a 2011 Tundra Double Cab 4x4 equipped with the TRD Rock Warrior Package and 5.7-liter V8 with a six-speed automatic transmission as the canvas for the concept truck. Performance modifications began with a three-inch suspension lift to increase ground clearance over uneven terrain. A custom exhaust was created with pipes routed up through the center of the bed and exiting the roof top deck for improved water crossing capability. Additional off-road enhancements included the installation of a custom air intake and snorkel. Finally, to help handle the roughest off-road conditions the Tundra Sportsman rides on ATX 18-inch Teflon-coated wheels fitted onto 33 x 12.5-inch Nitto Mud Grapplers.
 
The exterior design strategy was to create a truck that looked good on the street while still staying true to the build theme of an authentic off-road vehicle designed to be used by a sportsman. This was accomplished by using a muted color palette of Grays and Blacks to blend in with the wooded environment without the cliché of camouflage to sustain curb appeal. To further differentiate the Tundra Ultimate Sportsman from most contemporary “street” applications, semi-gloss paint was used for the body and shell while a flat finish was applied to the trim. The exterior was topped off with a custom front “Bull Bar” to protect the front end of the truck during off-roading.
 

Inside, the truck was designed to be a command center for extended hunting trips as essential field electronics such as a weather station and GPS have been installed. To minimize wear, the TRD Rock Warrior bucket seats were upholstered in waterproof Black and Gray material. The black Rock Warrior carpeting is weather protected by all-weather Browning branded camouflage floor mats. The stock 10 speaker JBL sound system is supplemented by JBL all-weather outdoor speakers that are wired into the bed area to create a simple but comfortable recreation space.
 
The truck bed received the most attention as it was modified to serve double-duty as the ultimate sportsman fantasy transport and base camp. Everything required for conventional firearm and bow hunting is included as well as an area for meal preparation. A bed cap or shell was fabricated to conceal and protect gear for extended hunting trips.
 

The extensive bed modifications create three unique zones. The driver side of the bed is dedicated to firearms. Close access to secured rifle storage and accessories was accomplished with a unique layout that allows the shell side to open vertically while the entire bed side swings out to a 90 degree angle from the truck. Two steel, locking rifle cases are integrated into cabinetry for safe and secure storage and transport. A work bench also folds down from the opened bed wall to provide a clean, secure work space for the cleaning and maintenance of rifles, pistols and other essential gear while in the field. Since many hunters also carry side arms while hunting and camping, a pistol safe is integrated into the cabinetry and structure of the truck.
 
The passenger side of the bed is designated for bow hunting and camping accessories that can be accessed through a unique bed side that slides out then folds flat. The folded down bed side is large and serves as a sizeable work surface ideal for the loading and unloading of packs. Plenty of room for two bows and archery accessories is built into the upper cabinet areas. A closet to accommodate camouflage hunting clothing as well as foul weather gear is also included.
 

The tailgate section of the bed was designed as a food preparation zone. Both the shell and the tailgate open in a conventional fashion to reveal a mobile kitchen complete with a small stove, sink and work surface. The space also includes storage for cooking utensils and a built-in seven-gallon water tank.
 
On top of the camper shell and cab, an 86 square foot platform was constructed to contain the living/sleeping quarters or hunting blind. The platform is surrounded by collapsible handrails for easy storage when driving as well as a ladder for easy access. The platform will accommodate a 7’ x 7’ two-man tent as well as a two-man camouflage blind. The platform can also be used to safely transport game bagged during the hunt.
 
After the SEMA Show Toyota and Bass Pro Shops will use this unique truck for a variety of local hunting and fishing events and may also be seen at a Bass Pro Shops near you.