Toyota has brought out the big electric guns to the Detroit Auto Show with the new Prius family, including the new Prius c Concept. With the "c" standing for "city"-centric vehicle, the new concept is a preview version of a future Prius model that aims to young singles and couples who want an eco-sensitive, high-mileage, fun-to-drive car.
Toyota hasn’t exactly offered many details on this concept, but they did confirm that it offers outstanding fuel efficiency and a surprisingly spacious interior. It will include many advanced technology features, including some offered on the current Prius. Like with all the other Prius models in the line-up, the c Concept will share the current generation Prius’ platform and Hybrid Synergy Drive technology.
The Prius c Concept is the inspiration for an additional Prius family member that will come to market in the first half of 2012 as the most value-oriented hybrid in the U.S. market with the highest mileage of any "cordless" hybrid.
We are not exactly as thrilled about the new Prius line as Toyota is, especially with so many up and coming hybrids on the market, but it’s nice to know that Toyota isn’t going to go down easy.
That being said, head on over after the jump to catch some details on the Prius c Concept.
Exterior and Interior
The new Prius c aims to attract younger buyers, so it’s no surprise that its exterior design is much sportier and aggressive, with a revised front end and new headlamps. We’re just hoping that at least some of the new elements will actually make it to production.<
Like with all the other models in the Prius family, the c Concept is powered by an 1.8-liter Atkinson cycle petrol engine that delivers 98 HP combined with an electric motor, for a total output of 134 net horsepower. The Prius c will deliver an estimated EPA fuel economy rating of 42 mpg city/38 mpg hwy/ 40 mpg combined.
By the time the Prius c goes into production, the automotive world will most likely get many more hybrid city cars. But until then we’ll focus our attention on the latest Honda Jazz Hybrid. It packs a 1.3-liter i-VTEC engine combined with a CVT gearbox, and an electric motor sandwiched between the two to create a parallel hybrid system. All this for an impressive 64.2mpg and 104 g/km CO2. Prius, we believe that you just may be in trouble!
When Can I Buy One?
With the number of concepts Toyota has on the Detroit Auto Show floor, we don’t expect to see any of these vehicles until late 2012. Prices should start at about $20K.
Better looking than any other Prius model
Futuristic interior look
Fuel economy not as impressive as its competitors
More expensive than other small hybrids
Wheels just don’t go