Toyota knows when it’s time to think out of the box and it recently did so by presenting a colorful sports concept called the Camatte57s. The out-of-the-box part comes into focus because the Japanese automaker isn’t brining the car to an auto show.
It’s bringing it to a toy show, specifically the 2013 Tokyo Toy Show.
Essentially, the Camatte57s takes its name from the Japanese word for "care" with the “57” symbolizing the number of body panels it comes with. If you’re getting the hints by now, this concept is actually a kit car that’s simple enough to be assembled from the ground up.
The uniqueness doesn’t stop there, either. The car’s configuration is such that it has an open-top body with a 1+2 seating configuration. The seats, as well as the pedals, have all been configured in such a way that even kids can drive it. And as far as powertrain is concerned, Toyota says that it runs on electricity.
The whole point of the concept, according to Toyota, is to present the notion that people should feel more in touch with each other and with their vehicles.
Certainly, building a kit car like this - it measures 3,000 mm (118.1 inches) long, 1,440 mm (56.7 inches) wide, 1000 mm (39.4 inches) high and has a 1,800 mm (70.9-inch) wheelbase - will go a long way in fostering that driver-car relationship from an early age.
Click past the jump to read the press release
Toyota Motor Corporation (TMC) is to display a sporty, open-top family-oriented concept in the Kids Life Zone at the International Tokyo Toy Show 2013, which runs from June 13 through June 16 at Tokyo Big Sight in Koto Ward, Tokyo.
The concept, called the "Camatte57s," is aimed at bringing parents and children closer together as they work in collaboration on building their ideal car. The vehicle aims to convey the joy and dreams of motor vehicles to current and future drivers, by providing an opportunity for parents and children to together experience the fun of driving, car customization and car enthusiasm.
Compared to the "Camatte" concept exhibited in 2012, the Camatte57s allows an even greater ease and range of customization possibilities.
1) Detachable body panels enable easy, extensive customization
The vehicle body exterior consists of 57 detachable small lightweight panels to allow easy and extensive color and design customization.
2) Open-top roadster styling with compact and intimate interior
The roofless design offers a liberating driving experience while also enhancing visibility to increase ease of customization.
Seats are in a closely arranged triangular configuration with one front seat and two rear seats to emphasize family intimacy and facilitate communication.
3) Even children can drive
Acceleration and braking pedals and seats can be adjusted to enable operation by children, while an adult seated in the rear-right seat assists steering and braking to help develop the child’s driving skills.