Anytime you can add the word "rowdy" to the special edition tag of a car, there’s no reason why you shouldn’t do it.
That’s exactly what Kyle Busch and Detroit Speed & Engineering did to the Toyota Camry SE . Named after Busch’s "Rowdy" handle on the NASCAR circuit, the Rowdy Edition Camry was made to exude an abundance of style and substance.
There’s no denying that this Camry doesn’t look the part of a regular model, something Busch wanted to do to make the car stand out. Together with DSE, the Nascar driver decided to give the Camry SE a slew of body modifications, including the official "Rowdy" colors — red, white, and black — to go with a hand-formed, custom widebody kit; custom front and rear belly pans; DSE-designed and fabricated front air splitter and rear air diffuser; a custom, true dual exhaust system; and a new set of 18-inch Formula 43 RAD14 wheels wrapped in BF Goodrich G-Force Sport Comp 2 tires.
Inside, Busch and DSE made use of red and black leather Lexus IS F bucket seats while also adding an Advent Otocam3 DVD with rear-seat Michael Neighbors monitors.
Needless to say, Busch appears to be impressed with his body of work, calling the car something that "we should run at Daytona and Talladega.”
“Our approach to the build was to make a car with the stance, attitude and handling of a road-race car while retaining the functionality of a production Camry,” Busch adds.
The Rowdy Edition Camry will be going to the 2012 SEMA Auto Show as part of the Toyota Racing Dream Build Challenge. Together with its three other competitors — Clint Bowyer’s Tekked-Out Prius, Alexis DeJoria’s converted Tundra, and Antron Brown’s modified Sequoia — the car will vie for the title and the $50,000 check from Toyota that will go to the driver’s chosen charity, which, in the case of Busch, will be the Kyle Busch Foundation.
UPDATE 11/09/12: Big congratulations to Kyle Busch’s Toyota Camry Rowdy Edition for winning the Toyota Racing Dream Build Challenge at the 2012 SEMA Auto Show!