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2013 Toyota RAV4 Life Time Fitness

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This year’s SEMA Show brought a lineup of Toyota vehicles specially designed for athletes. One of these athlete-centric designs is the RAV4 Life Time Fitness, and it also happens to be a part of Toyota’s "Dream Build Challenge."

The RAV4 Life Time Fitness was designed by LifeTime Fitness company in cooperation with Team Toyota triathletes Sarah Haskins, Andy Potts and Hunter Kemper, and Toyota had it on display in Vegas from 5th to 8th of November. With the SEMA Show now in the books, this special RAV4 hits the road to support Toyota-sponsored athletes at select events.

According to one of the designers of this project, Sarah Haskins, the RAV4 Life Time Fitness has incorporated cutting-edge tools that will helps athletes to "build their racing skills, while enabling them to relax a little too."

Click past the jump to read more about the Toyota RAV4 Life Time Fitness.

Toyota RAV4 Life Time Fitness in detail

Exterior Details

Toyota RAV4 Life Time Fitness

On the outside, there are a few details to separate this RAV4 from the pack. First, and most obvious, is the bike rack resting atop the roof, and the roof-top cargo carries. Additionally, there are decals strewn about the body. Overall, however, there is not much doing on the outside.

Interior Details

Toyota RAV4 Life Time Fitness

On the inside is where the RAV4 Life Time Fitness really makes its mark. This is where it features a hot-water shower with a five-gallon fresh water tank to allow its athletes to take a relaxing shower. A spin dryer and gear storage compartments in the rear cargo area allow athletes to dry wet uniforms and pack away their equipment with ease.

Toyota RAV4 Life Time Fitness

The front seats are equipped with a shiatsu massage function to help ease aching muscles, and an integrated iPad allows the competitors to check out all of the race statistics and tracking data.

Toyota RAV4 Life Time Fitness

In the rear, the athletes can satisfy their hunger and thirst, thanks to a refrigerator that is chock-full with water and recovery drinks, a Blendtec blender, and cupboard full of snacks.

Press Release

After the elation of a triathlon finish wears off, the wet gear and aching muscles remain. Climb into the LifeTime Fitness RAV4 and kick back. The fitness company teamed up with Team Toyota triathletes Sarah Haskins, Andy Potts and Hunter Kemper to build a 2013 RAV4 with perks that not only soothe tired athletes, but also provide training intelligence. The vehicle will be on display at the SEMA Show in Las Vegas Nov. 5-8.

Toyota RAV4 Life Time Fitness

The Motorsports Technical Center in Torrance, Calif., added the custom features, which include a hot water shower with a 5-gallon fresh water tank, a spin dryer and gear storage compartments in the rear cargo area. While the wetsuit drips into the drain, the athlete can enjoy a shiatsu massage in the front seat while reviewing race statistics and tracking data through the integrated iPad®.

The relaxation doesn’t end with the massage. In the rear seat, a refrigerator holds water and recovery drinks near the Blendtec® blender and cupboard full of snacks. A wireless Bluetooth® speaker allows music to move with an athlete around the vehicle. A custom roof rack keeps two bikes secure, yet easily accessible.

“This fun RAV4 brings together a triathlete’s passion for a healthy, active lifestyle and the drive for pushing ourselves to race faster and smarter,” Haskins said. “The cutting-edge tools incorporated in the vehicle will help us continue to build our racing skills, while enabling us to relax a little too.”

Haskins is one of the top female triathletes in the United States with 29 professional wins and competing on the 2008 U.S. Olympic triathlon team. Her teammate Kemper is the most decorated U.S. triathlete in history and a four-time member of the U.S. Olympic triathlon team. Potts competed on the 2004 Olympic team and won the Pan American Games in Rio de Janeiro and the 2007 Ironman 70.3 World Championship.

Toyota RAV4 Life Time Fitness

“We swim, bike and run, and it’s great to see all three sports represented in the RAV4,” Potts said. "There’s no triathlete who wouldn’t love having a vehicle like this on his or her team.”

After its display at SEMA, the Life Time Fitness RAV4 will support Toyota-sponsored athletes at select events.

“For always on-the-go triathletes, this RAV4 will help us train, recover and clean up in a private space,” Kemper said. “I loved contributing to this fun project and can’t wait to see this car at the finish line.”



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