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2013 Toyota RAV4 Premium


One of two concepts based on the new-generation RAV4 brought to the 2013 Geneva Motor Show is the RAV4 Premium. This second concept was developed to prove that the crossover can deliver added sophistication.

The new RAV4 Premium features a cool Deep Bronze finish on both the exterior and the bumpers. The car’s bronze is combined with chrome insertions on the redesigned bumper and brushed aluminum skid plates. For the exterior, Toyota is also offering horizontal lines for the front and central grille display, large air intakes, a stylish chrome-finished spoiler with LED lights and 20-inch alloy wheels.

The concept’s interior has been designed by Toyota’s Kansei design department. It includes luxurious leather upholstery in the cabin, sports seats with new black piping and two-tone double stitching in several areas of the interior. The instruments and door panels are wrapped in a combination of grey and black leather.

Press Release

The RAV4 Premium design study has been developed to give the new model added sophistication. Both the bodywork and bumpers are finished in Deep Bronze to increase the sense of harmony in the design. At the front a central grille displays horizontal lines and air intakes, while the LED lights are underscored by a stylish chrome-finished spoiler. At the rear the redesigned bumper gains chrome inserts, brushed aluminium skid plates and an integrated tailpipe design. The 20-inch alloys are matched to the aluminium roof rails to add coherency to the look.

Toyota RAV4 Premium

Toyota’s Kansei design department, part of its R&D operation in Brussels, was responsible for the luxurious leather upholstery in the cabin. New black piping and a V-shaped outline reinforce the design of the seats, and the use of two-tone double stitching in several areas expresses both robustness and premium quality. Grey and black leather are also used for the instrument and door panels.



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