The Toyota Prius has been around since 2001 and very rarely have we ever used the words "elegant" and "luxurious" to describe it. But Toyota is determined to infuse those two things on the 2015 Prius with the unveiling of the Persona Series Special Edition . Yes, the Toyota Prius is getting a special edition treatment. But that’s not even the most surprising part about this whole thing. Believe it or not, the Prius Persona Series Special Edition actually looks pretty darn good. Who knew!
This is actually the second time we’ve seen a Persona Series Prius, as Toyota released one in 2013 too. It comes with plenty of exterior and interior upgrades that really bring out a side of the Prius we rarely get to see. That’s about as big a compliment you can throw at the hybrid sedan that doesn’t involve its outstanding fuel efficiency.
The Toyota Prius Persona Series Special Edition will arrive in dealerships in September with a price of $26,985. Another $325 will be added to that total if customers opt for the Blizzard Pearl exterior paint.
Click past the jump to read more about the 2015 Toyota Prius Persona Series Special Edition.
Toyota Prius Persona Series Special Edition in detail
The Toyota Prius Persona Series Special Edition distinguishes itself with two exclusive colors: Blizzard Pearl and Absolutely Red. There’s not much in the way of aerodynamic upgrades, but the special-edition Prius does come with premium, heated power mirrors with turn signal indicators and a "Persona Series" badge on the rear vehicle.
A set of 17-inch alloy wheels with a premium, dark-metallic finish round out the exterior upgrades.
The interior doesn’t look too different from a standard Prius. But once you step inside, you’re going to notice some changes. One of the biggest additions to the Prius’ cabin is the black SofTex trim with gray stitching.
The same SofTex material was also used on the steering wheel, while a blue driver and front-passenger foot area illumination further adds to the cozy and elegant ambiance of the cabin.
The Toyota Prius is still considered the most popular hybrid vehicle on the market today. It’s also a pioneer in its segment, which is a distinction that nobody can take away from it.
13 years ago, Toyota launched the Prius amid a chorus of skepticism regarding the plausibility of its hybrid technology. But the Prius has soldiered on, improving its technology every year and turning itself into one of the automaker’s most popular models.
Gallery Toyota Prius - Driven
The best-selling hybrid in America is taking style to a new level. The 2015 Prius Persona Series Special Edition is tailored with elegant exterior and interior touches that make it unique. The special edition model will begin arriving in dealerships in September.
The Prius Persona Series Special Edition model adds exterior changes and equipment to a Prius Three to create a distinct visual package. Persona Series includes 17-inch alloy wheels with a premium dark metallic finish. The special edition also comes equipped with premium heated power mirrors with turn signal indicators. The Persona model will be available in two exterior colors, Blizzard Pearl, and for the first time ever on this model, Absolutely Red. A “Persona Series” exterior badge on the rear of the vehicle also helps differentiate the model.
The Persona’s interior is trimmed in black SofTex® with gray stitching. The steering wheel is also trimmed in SofTex® material and includes a dark chrome bezel that complements the new model’s dark chrome shift knob ring and door grips. To add to the luxurious visuals, Persona Series features blue driver and front-passenger foot area illumination. The new Persona Special Edition has a MSRP of $26,985. Blizzard Pearl exterior paint is accompanied by an additional $395 fee.
The MSRP for the 2015 Prius Persona Series Special Edition does not include the delivery, processing, and handling (DPH) fee of $825. The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.