Instead of riding to another victory on the track, Bowyer was part of the Toyota Racing Dream Build Challenge where he went up against fellow NASCAR driver Kyle Busch, NHRA Funny Car driver Alexis DeJoria, and NHRA Top Fuel points leader Antron Brown to build the ultimate race car.
For Bowyer, his offering is called the "Tekked-Out" Prius, which as the name suggests, is far from the mundane Prius you see gallivanting on the streets these days. Together with RKM Performance Center, Bowyer went to work on the Prius, describing the theme of his creation as a "young, sophisticated global thinker meets a connected, socially conscious traveler."
As far as modifications go, the "Tekked Out" Prius received two custom body kits, a new custom Toyota grille and intake inserts, custom airbrush graphics and stenciling, and a set of EVOD wheels.
The folks at RKM Performance also performed major electronic modifications on the Prius, highlighted by a new 17-inch custom touchscreen with a built-in Windows 7 computer, two ASUS 12-inch tablets, and a side-view camera system that takes the place of the old factory mirrors. On top of that, Bowyer and RKM Performance also installed 45 feet of fiber-optic lighting, and a 16-speaker JBL audio system with two amplifiers and six crossovers to help brighten the mood and please the eardrums inside the Prius.
The interior also received a number of luxury touches, including 10 hides of custom leather, two hides of premium designer suede, 9 yards of Alcantara suede, 5 yards of imported German carpet, and two spools of electric blue stitching accents.
Finally, Bowyer wanted to give his creation some racing attitude and set out to do so by installing a set of Megan Racing springs and shocks to bring the hybrid down to a ride height "lower than a Sprint Cup car."