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NASCAR driver Clint Bowyer should be feeling good these days. Fresh off of his third NASCAR Sprint Cup win of the season in Charlotte, Bowyer is ready to conquer another challenge.

Instead of riding to another victory on the track, Bowyer was part of the Toyota Racing Dream Build Challenge where he went up against fellow NASCAR driver Kyle Busch, NHRA Funny Car driver Alexis DeJoria, and NHRA Top Fuel points leader Antron Brown to build the ultimate race car.

For Bowyer, his offering is called the "Tekked-Out" Prius, which as the name suggests, is far from the mundane Prius you see gallivanting on the streets these days. Together with RKM Performance Center, Bowyer went to work on the Prius, describing the theme of his creation as a "young, sophisticated global thinker meets a connected, socially conscious traveler."

As far as modifications go, the "Tekked Out" Prius received two custom body kits, a new custom Toyota grille and intake inserts, custom airbrush graphics and stenciling, and a set of EVOD wheels.

The folks at RKM Performance also performed major electronic modifications on the Prius, highlighted by a new 17-inch custom touchscreen with a built-in Windows 7 computer, two ASUS 12-inch tablets, and a side-view camera system that takes the place of the old factory mirrors. On top of that, Bowyer and RKM Performance also installed 45 feet of fiber-optic lighting, and a 16-speaker JBL audio system with two amplifiers and six crossovers to help brighten the mood and please the eardrums inside the Prius.

The interior also received a number of luxury touches, including 10 hides of custom leather, two hides of premium designer suede, 9 yards of Alcantara suede, 5 yards of imported German carpet, and two spools of electric blue stitching accents.

Finally, Bowyer wanted to give his creation some racing attitude and set out to do so by installing a set of Megan Racing springs and shocks to bring the hybrid down to a ride height "lower than a Sprint Cup car."

It looks like the new generation Toyota Avalon is enjoying plenty of attention from tuning firms at the 2012 SEMA Show. Next to the Avalon TRD Concept , the guys over at DUB Magazine have developed a pretty impressive package for the sedan that transforms it into the perfect urban ride.

The package starts off with a custom mesh grille and a well-integrated custom lower body kit and continues with a new set of 22" wheels with a matte black finish wrapped in ultra-low-profile Pirelli tires. It has been painted in a Brilliant Black finish with the mysterious look accentuated by tinted windows and taillights.

For the interior, the tuner applied suede accents on the console, door panels, and headliner. The seats combine black leather with plush diamond-pattern suede inserts and feature DUB logos on the seatbacks.

Since this is a DUB project, a new JBL sound system was to be expected to see and houses three massive subwoofers and an impressive array of amplifiers.

TRD (Toyota Racing Development) isn’t just heading to the 2012 SEMA Auto with the Avalon TRD Edition , but with an Avalon HV Edition as well. This Avalon tuning firm is a concept based on the Avalon Hybrid that highlights the potential of the new car.

The new Avalon HV Edition will feature a Bright white paint finish combined with electric blue accent colors on the hybrid-blue headlights, tail-lights and turn signals, and the color-keyed custom grille. The HV sits on a new set of 19" custom wheel design with a three-stage paint finish.

The same color theme continues on the interior where the tuner opted for blue-silver metallic leather and white perforated leather seat inserts, as well as crisp blue stitching and dashboard accents. Just like the other concept headed to SEMA, the HV Edition features a 15-speaker JBL GreenEdgeTM surround-sound audio system.

We are not sure if any changes have been made in terms of power, but there are some changes in tow for the car’s suspensions and brakes. TRD installed cold-rolled steel coil springs that lower the vehicle approximately one inch at the front and rear.

Full details will be revealed during the 2012 SEMA Auto Show, so stay tuned!

Toyota ’s newest Avalon is an impressive vehicle, but it can get even more impressive when introduced to the fine folks at the Toyota Racing Devel Devel opment (TRD). TRD is showcasing their take on the Avalon with a concept car appearing at the 2012 SEMA Auto Show. Their Avalon Concept not only highlights the design features of the exterior, but also adds a supercharger system to bump the V6 engine’s power. To what level it is boosted to is unknown at this point, but surely it will be revealed once the car is unveiled in Las Vegas.

The new Avalon TRD features a two-tone custom paint finish, a color-keyed grille, and tinted taillights, as well as a new set of custom 19" wheels. There is also a TRD Big Brake kit and a new spring/shock package that lowers the car about one inch.

For the interior, TRD added graduated perforated leather with red piping and stitching, plus a JBL GreenEdgeTM surround sound system with 15 speakers.

Hit the jump to read more about the Toyota Avalon TRD Edition.

Toyota is slowly announcing the trim levels for the Prius’ 2013 model year and it has been relatively “blah” so far. Toyota is at least attempting to spice things up – or at least mailing in its attempt – by releasing a :ahem: “Special Edition” model that it has dubbed the Prius Persona Series.

This so-called special edition has pretty much just two things that are special about it. The first is a black-cherry paint job that can only be found on the Persona Series model. Also unique to this model are the darker-finished 17-inch wheels and the “Persona Series” badges on the outside. In addition to the black-cherry paint, you can also opt for black and Blizzard Pearl.

On the inside, Toyota will fit the Prius Persona Series with black SofTex seats with red accent stitching. For those that don’t know, SofTex is imitation leather that Toyota patented earlier this year. Also wrapped in charcoal-colored SofTex with black accents and red contrasting stitching is the steering wheel.

Lastly, the Prius Persona Series gets dark chrome accents throughout the interior, including on the steering wheel, gear shifter ring, arm rest, door handles, and front cup holders. Other than those additions, the Prius Persona Series comes with the same 134-horsepower, 1.8-liter engine that the base Prius Two comes with.

Toyota has priced this special model at $27,890, which is about $1,300 more than the 2013 Prius Three. At least this is a step in the right direction for the Prius, but we are still waiting for Toyota to find a way to really make the Prius “cool.” The wait shall continue…

Jay Leno usually reviews some of the most extreme sports cars out there, but this time, he opted for something completely different. Jonathan More stopped by Jay Leno’s Garage to show Jay his re-imagined Toyota workhorse and together they shed some light on this bad boy.

The ICON FJ-44 is a replica of the traditional Toyota FJ-44 that ICON created in hopes of doing the original justice. The FJ-44 was designed and constructed from the ground up and features a powdercoated aluminum body powered by a General Motors sourced LS-Series V8 engine that delivers a total of 420 HP. For the lack of features, this car comes in at a whopping $160,000?

Check out Leno’s review and find out what he has to say of this Toyota FJ-44 replica, but keep in mind, Leno is certainly not an off-road type of guy.

The whole point of an event like SEMA is to show the industry the latest and greatest in the aftermarket world. So it’s pretty much a given that you’re going to see some out-of-this world projects getting their timeshine at the event.

Toyota is taking this to heart this year with the presentation of a concept Tundra that will make fishing aficionados faint with envy. The Toyota Tundra Ultimate Fishing Concept is just that, the most ridiculous and geared up fishing-themed vehicle you’ll see on dry land.

With the help of pro angler Brett Meyers, Toyota went about building the vehicle to make it look like an actual Bass Pro Shop on wheels. There’s a storage system on the covered truck bed that pretty much has everything an angler will need for his fishing exploits. You name it: tackles, reels, rods, and even a refrigerator. Other features of the truck’s exterior include a custom-fabricated roof rack, Rigid Industries LED lighting and grille, custom fishing rod tubes, a 3M matte gray wrap, Bushwacker fender flares, and smoked exterior lighting.

Similarly, the interior of the Tundra Ultimate Fishing Concept also comes chalk full with gear you’ll need for your fishing expeditions. It’s got a multitude of screens that can display Navionics lake-mapping options. It’s got a center console that runs from the dashboard all the way back to the rear cabin wall. About the only thing missing is the rear bench seat, which was taken out to accommodate the two fishing buckets.

Best of all though is the performance upgrade given to the Tundra, one that was accomplished with the installation of a TRD supercharger system, as well as a new exhaust system. A 12" lift kit was also installed, increasing the car’s ride height by an effective foot, and last but certainly not least, it also received a new set of 20" Mud Grappler tires and improved brakes.

It’s not your everyday fishing vehicle, but it’s certainly something every angler would want to have at their disposal.

UPDATE 11/01/12: We all know that the Toyota Tundra Ultimate Fishing Concept is a vehicle unlike anything we’ve ever seen before. Now, we get a better look at what makes it so after Toyota released a number of new photos of the concept truck. Check them all out in the gallery below!

The Toyota FJ Cruiser is a pretty unique - and paradoxical - car in its own right. It’s an off-roader that actually looks polished. It’s got great performance credentials yet you always feel that it could do much better.

The best part of the FJ Cruiser is that it always seems to be ripe for customization. At the 2012 SEMA Auto Show, that’s exactly what were going to get when Toyota and TRD present their latest FJ mash-up, called the FJ-S Cruiser Concept.

The folks from Toyota are all excited about TRD’s latest creation, particularly the company’s national manager of engagement marketing and motorsports, Keith Dahl, who said: "TRD’s work on high-performance off-road variants of Toyota vehicles goes back a number of years. The FJ-S is a great example of their off-road expertise."

It’s a little curious when you hear that TRD actually upgraded the FJ-S Cruiser Concept’s chassis and body structure by adding what they’re calling an "exoskeleton," especially when you consider how already imposing the stock model is. But with the upgrades, Toyota now has even more room to work on the off-roader’s suspension and wheel/tire set-ups.

Aesthetically, the FJ-S Cruised Concept received a boatload of new modifications, including a new front nudge bar, rock rails, and a cat-back exhaust. Inside, the FJ-S Cruiser Concept was create to a two-tone leather interior with matching FJ-S logos on the headrests.

Under its hood, the FJ-S Cruiser Concept’s 4.0-liter V6 engine was given a TRD supercharger system with a Twin Vortex System and a large air-to-water intercooler. All this nets the off-roader with an increased output of 345 horsepower and 345 lb/ft of torque, numbers that represent a 30% and 25% increase from the stock model.

UPDATE 11/01/12: More official photos of the Toyota FJ-S Cruiser Concept by TRD have been released by Toyota. Check them all out in the gallery below!

Of the four vehicles that are set to take part in the Toyota Racing Dream Build Challenge, NHRA Top Fuel points leader Antron Brown’s Sequoia Family Dragster Concept is just about the most ridiculous of the bunch. And we mean ridiculous in a good way.

This SEMA -bound project, aptly nicknamed the "DragQuoia" was built with one goal in mind: straight line speed.

So Antron Brown went to work to make sure that no stones were left unturned in making this vehicle the fastest of the four in the competition. The first and most important order of business was to give the Sequoia a TRD-supercharged engine with nitrous, netting an insane output of over 650 horsepower. From there, Brown and his team fitted a new set of 21.5" rear tires and worked on customizing the chassis fabrication to remove well over 1,600 lbs in what they describe as "non-essential" weight.

From there, the team took the interior to fit the Sequoia with four individual racing seats, each coming with its own five-point racing harness. There’s also a child-size version with its own harness in the back for the little one, further illustrating the massive irony of this build. Finally, to enhance the vehicle’s safety credentials, Brown added a full custom roll cage and a tail-mounted parachute.

"It’s...a special vehicle with a little hint of NHRA twisted all the way in it, with a lot of horsepower,” Brown said. “It’s fast…from my house to the grocery store!”

The man isn’t exaggerating.

The DragQuoia will be one of four vehicles that are part of the Toyota Racing Dream Build Challenge. Fans will get the chance to vote once per day on their favorite model via Toyota Racing’s Facebook page from October 20 to 29. The winning vehicle will take home $50,000, which will go to the driver’s charity of choice.

UPDATE 11/03/12: The Toyota Sequoia Family Dragster didn’t take home the hardware of the Toyota Racing Dream Challenge, but it did walk away with the Sony Computer Entertainment America’s Gran Turismo Award for Best Truck or SUV at the 2012 SEMA Show. Big ups to the "DragQuoia" for the achievement!

NHRA Alcohol Funny Car race car driver Alexis Dejoria is the only woman competing in the Toyota Racing Dream Build Challenge. To make a splash in the competition, Dejoria took the challenge of building a custom-tuned vehicle using the biggest vehicle in the lot, a stock, full-sized Toyota Tundra.

Not lacking confidence one bit, Dejoria enlisted the help of Dale Dondel and his team at Racer Engineering to built the meanest vehicle at SEMA .

The first order of business was to make extensive modifications to the chassis and body of the Tundra. Dejoria and Racer Engineering made use of fabricated long A-arms, trailing arms, while also installing massive racing shocks, a new front and rear bumper, a new brush guard, fiberglass front and rear fenders, a dual spare tire carrier in the bed, and a new set of 17" Mehod racing wheels wrapped in Maxxis tires.

All told, the result is 20" of wheel travel in front and 24" in the rear, enough to allow the Tundra Pre-Runner to run roughshod over just about any navigable stretch of desert race territory.

Inside, the modifications include NRG racing seats with custom Hooker 7-point harnesses, a full leather-wrapped roll cage, and a high-powered JBL sound system.

Under its hood, the Tundra Pre-Runner received a 5.7-liter TRD-supercharged V8 engine fed by a custom rear-mounted fuel cell.

“I wanted to do the best possible off-road vehicle we could,” DeJoria said. “I think this is going to be the baddest vehicle at SEMA.”

Not one to make bold exaggerations, DeJoria could be on to something here, especially if her Tundra Pre-Runner somehow wins the Toyota Racing Dream Build Challenge. Voting for your favorite project is now open at the Toyota Racing Facebook page until October 29, 2012. The winner will receive $50,000, money that will go to their chosen charity. In Dejoria’s case, that charity would be Safety Harbor Kids.


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