trucks:

2007 Ford Ranger Wildtrak

Spicy colours, extra equipment and a new engine for Ford’s Ranger Wildtrak will make this a special edition not to be missed at this year’s Commercial Vehicle Show. Already known for strong pulling power and car-like comfort, the new Ranger Wildtrak adds further style and capabilities to the range. This latest model has rear box rail extensions, a stylish, aerodynamic sports bar, lower sports cladding and tail lamp protectors to enhance its appearance. Side intake ’gills’ add to the visual (...)
> More

Toyota to adjust Tundra’s trims

Toyota is trying to adjust the production of certain trim levels to meet market demand.This will be done by increasing output on some, while reducing others. The world of full-sized pickups has taught the company several lessons until now. Toyota’s biggest seller, the CrewMax pickup is at the point where supply isn’t keeping up with demand. The pickup was originally thought to comprise between 50- and 60-percent of sales is, in actuality, closer to 70- to 80-percent. The standard-cab (...)
> More

2008 Ford Expedition Funkmaster Flex Edition

 Ford and DJ Funkmaster Flex, the hip hop guru of car customization, are turning the Funkmaster’s red hot Ford Expedition concept into a limited-edition production SUV. The stylized version of the full-sized SUV, dubbed the 2008 Ford Expedition Funkmaster Flex Edition, will hit Ford dealer showrooms later this fall
> More

2008 Ford F-150 Foose Edition

Chip Foose, star of TV’s “Overhaulin’”, designs first factory product – the 2008 Ford F-150 Foose Edition that interprets his hot-rod style through America’s favorite pickup. The Hot Rod Hall of Fame’s youngest inductee and Hollywood regular, on TV and as a custom vehicle builder for hit movies such as Gone in 60 Seconds. Foose’s design visually lowers the truck in the boulevard-cruiser spirit while maintaining the Ford F-150’s Built Ford Tough (...)
> More

GM to build six-speed transmision in Ypsilanti

GM Builds New Six-Speed Rear-Wheel-Drive Transmission Variant In Ypsilanti For Heavy-Duty Pickups General Motors’ (GM) Ypsilanti Transmission Operations is producing a new variant of its Hydra-Matic rear-wheel-drive six-speed transmission. The new 6L90 six-speed electronically controlled automatic transmission is standard in the all new 2007 GMC Sierra and Chevrolet Silverado heavy-duty pickups. Advantages of the new 6L90 transmission include improved fuel economy, performance (...
> More

2008 Dodge Dakota

Restyled Dodge Dakota Offers More Power Combined with Bold Styling, Versatility and Capability New 4.7-liter V-8 engine with 290 horsepower (25 percent increase) and 320 lb.-ft. of torque (10 percent increase), with better fuel economy and increased refinement – the only V-8 option available in the segment First-for-the-segment standard remote starter All-new exterior in Extended Cab and Crew Cab body styles New interior features greatest space of any (...)
> More

2008 Nissan Titan

Rugged Utility and Performance Additions Beef Up 2008 Titan’s Work and Play Capabilities – Long Wheelbase Option, PRO-4X Off-Road Grade Bring A Strong "Any Job, Any Place" Dimension to Titan Lineup – For 2008, the Nissan Titan full-size pickup builds on its already extensive résumé with the addition of a new Long Wheelbase (LWB) version and a new Titan PRO-4X model, designed to enhance Titan’s already strong reputation as the truck of choice for work or adventure. The 2008 Titan, which will be available in spring 2007, is now offered in four models – XE, SE, PRO-4X and LE; two cab styles – King Cab and Crew Cab; four bed lengths – 5’6” and 7’ for Crew Cab, 6’6” and 8’ for King Cab; 4x2 and 4x4 drive configurations; and continued from last year, Flexible Fuel Vehicle (FFV) capability (E85 Ethanol) as a no-cost option.
> More

Dodge Ram cleanest Heavy-duty Diesel Pickup Truck

New 2007 Dodge Ram 2500 and 3500 with Cummins 6.7-liter turbodiesel engine is first Chrysler Group BLUETEC vehicle and first to meet stringent 2010 truck emissions standards in all 50 states 6.7-liter Cummins turbodiesel engine achieves 2010 NOx emission standards three years early, making it the cleanest and best-performing heavy-duty pickup truck in the market BLUETEC-equipped 2007 Dodge Ram Heavy Duty available in March, starting at $33,650 (includes destination) (...
> More

New Super Duty follows quality tradition

Employees who developed and assemble the new 2008 Ford F-Series Super Duty are confident the latest iteration of ’America’s Work Truck’ will continue to build on the quality levels of the current model, which already are among the best in Super Duty history. Since early 2003, the number of repairs-per-thousand at three-months-in-service for Super Duty has improved 55 percent and the number of things-gone-wrong has improved 19 percent, according to Ford’s internal data. Pete Reyes, 2008 (...
> More

Ford truck aliances make personal connection with consumers

Mass media advertising just isn’t good enough when it comes to reaching truck buyers. "We’ve been advertising with Ford trucks and our ’Built Ford Tough’ logo since 1977. We don’t have a lack of people knowing who we are," said Todd Eckert, truck marketing manager, Ford Division. "Our goal is to engage our customers in a more personal way." That means reaching out to truck customers where they live and play and becoming an integral part of the things that they (...)
> More