— Jaguar USA (@JaguarUSA) February 3, 2014
Ever since Jaguar reinvented itself and turned into a major player in the automotive market, it hasn’t been afraid to show its claws and display its mean streak.
It did so a few months ago with Mercedes and its Magic Body Control system, and now, fresh off of a letdown of a Super Bowl commercial, Jaguar its taking a shot at a competitor looking to make some headway in the U.S. market.
As if picking up a fight with Mercedes isn’t enough, Jaguar’s taking some shots at Maserati and its new luxury sedan, the Ghibli . In a tweet that was posted after the Super Bowl, Jaguar intentionally wondered out loud to all its Twitter followers exactly what the word "ghibli" means.
Jaguar’s actual tweet: "Did you know that #ghibli means hot air? Seems appropriate."
Shots fired, indeed.
Give credit to Jaguar for injecting a little bit of humor into its shot at the Ghibli, since a quick Google search did reveal that ghibli is "a hot, dust-carrying desert wind in North Africa, somewhat similar to the foehn". Then again, we doubt that Maserati took it with the same good humor that we did.
We eagerly await for Maserati’s response.
Click past the jump to read about the Maserati Ghibli and you’ll realize that contrary to Jaguar’s shots, the Ghibli is actually all that...and maybe even more.