Long established as the face of the marque, Vauxhall’s Griffin will be given a new look for 2008. The new incarnation follows the rapid progress Vauxhall has made in vehicle design and overall brand perception in recent years, underpinned by the success of both Astra and Corsa models.
Displaying a more dynamic and contemporary look, the new Griffin will make its first appearance on the new Insignia, which will debut at the British International Motor Show in July. It will then appear progressively on every all-new Vauxhall launched in the future.
Bill Parfitt, Vauxhall’s Managing Director, said that the new-look Griffin represented far more than just a badge re-design: “While the new-look Griffin pays homage to our 100 year-plus manufacturing heritage in the UK, it also encapsulates Vauxhall’s fresh design philosophy, first showcased in the current Astra, and set to continue with Insignia.