In one of the strangest contests we’ve come across recently, Chevrolet has narrowed down the list of its ‘Volt Color Naming Contest’ to three finalists.
That’s right - a color-naming contest.
What’s even more surprising was the fact that over 13,000 people submitted their ‘entries’ for the contest, which, as we’ve said, has been narrowed down to three colors. These three colors are “EV-ergreen", which was submitted by Devin McQuarrie of San Jose, CA, “Viridian Joule”, which was submitted by Dave Thomas of Sanford, FL, and “environMINT”, which was submitted by Matthew Valbuena of Rancho Santa Margarita, CA.
Voters can now cast their votes over at the Chevy Volt website with only one vote per IP address will be counted over the next two weeks. The contest will conclude on December 1 in Los Angeles where a winner will be officially announced. The three finalists will also be brought to LA for the official announcement and as a prize; the winner will get to take the Volt in its winning color out for a test drive, becoming the first outsider to be given the opportunity.
It’s not much for a prize, to be honest. We were kind of expecting Chevy to give the winner a Volt model of his own. After all, he was the one who thought of the color of the car.
BMW’s next generation 3-Series has already taken to the road for some testing, as evidenced by a recent video shot of the car galloping around the streets of Germany in the traditional black and white camouflage. While details of the car are still sketchy, there have been reports that BMW is set to introduce a new line of inline six-cylinder engines for the brand’s new 3-Series.
The video of the 3-Series’ outdoor test run has raised some questions as to when the car will be launched. Knowing that BMW has a standard seven-year cycle with their models, 2012 should be the year when the new 3-Series is officially launched, although we wouldn’t be surprised if we see the car come out sooner than expected.
A short while ago we spotted the BBC’s film crew toting around in a trio of open air super cars in the Romanian Parliamentary Palace. Since then production as wrapped, the film is in the can and the episode of Top Gear has already aired. Check out the video to see what Richard Hammond thought about the new Ferrari California, Jeremy Clarkson and his Aston Martin V8 Vantage roadster and Captain slow James May’s Lamborghini Gallardo Spyder on the Transfagarasanu road.
MINI has never been one to turn a marketing opportunity into something tangible, and their latest creation, the ‘Wash Me’ book, fits all of it to a tee. Inspired by the seemingly mundane everyday scenario of cars with ‘Wash Me’ scribbled along fogged and/or dirty windows, the book features a collection of works from ten artists that took their own rendition of depicting a wide range of MINI cars with ‘Wash Me’ creatively scribbled in and around them.
Among the artist that were invited to participate in the project include Smash137, Fabian Bertschinger, Marisa Pichler and Gigi Burn, Tika, Euro, Aurèle Sack, Stefan Ege and Seak, August, Rémi Jaccard and, last but not least Dieter Meier, also famous as the singer in the band Yello.
The ‘Wash Me’ book is the latest in a long line of unconventional projects undertaken by MINI and it seems that this year – more than any other in recent time since the brand is celebrating its 50th year – MINI has been involved in some pretty zany projects with this one being their latest offering.
What do you get when you have the world’s greatest driver in a car with the world’s greatest mixologist?
A pretty funny public service video, that is.
As part of a PSA by Bacardi Limited on the perils of drinking and driving, Seven-time F1 world champion Michael Schumacher took Salvatore “The Maestro” Calabrese, widely regarded as the world’s premier bartender, out for a ride on the track in a Maserati to see how Calabrese’s skills as an elite mixer holds up while Schumi loosens the reins on the Maserati.
Of course, the video comes with a few chuckles and curse words from Calabrese but in the end – and despite having his drinks splattered all over his shirt - he somehow manages to whip something up for Formula One’s own ‘Maestro’.
While the video is indeed good for a few laughs, it nevertheless shouldn’t take away from the purpose of the whole PSA – the perils of drinking and driving, and how all of us should avoid it any cost.
Remember that story we ran a few days ago about Marine Colonel Doug Hurley’s dramatic entrance in a Chinook helicopter before driving out of it with the Chevrolet Camaro pace car?
Well, here’s the video of the former Endeavor space shuttle pilot’s unforgettable entrance at the NASCAR Dickies 500 race at the Texas Motor Speedway.
We have to say, if there’s anything more show-stopping than this, we don’t know what it is.
In promoting the 2010 Mercedes E-Class Estate’s apparently spacious interior, Mercedes decided to build a 400-meter slot car race track through the E-Class Estate. It must have been a long day in the land of the Silver Arrows.
The track, with all of its 1275 pieces remarkably fitting in the trunk of the E-Class Estate, stretched for a total of 500 square meters with some parts of the layout passing through the interior of the car. The whole ‘project’ took about a day to make and after its completion, the engineers decided to test out their new ‘track’ by racing 1:32 scale DTM-style slot cars around it, with the unofficial lap record clocking in at 4m and 45s.
Check out the video and see what Mercedes does when there’s not a lot of things to do in the office.
It’s not every day that you see the host of the BBC’s Top Gear, Jeremy Clarkson, not criticizing a car. Although it is hard to find faults with the new Audi R8 V10, especially when at speed on the racetrack. As Mr. Clarkson points out, there are automobiles that better serve a purpose, like a Land Rover in a field or a Bugatti Veyron at a Concours, but according to one of the biggest car critics in the world, there is no car that is better suited than the new R8 for a lapping session. The Audi’s 5.2 Liter V10 engine comes from the Lamborghini Gallardo and sends a total of 525 HP to all four wheels through the German automaker’s patented Quattro all wheel drive system. The newest Audi super car accelerates the from 0 to 60 MPH in 3.9 seconds while the car’s top speed goes up to 196 MPH.
With the up-coming launch of the much-ballyhooed second installment of the Twilight saga, ‘New Moon,’ the stars of the film are quickly ramping up promotional and marketing efforts to get people to watch the movie. Now, you might think that when we say ‘stars’, we’d be talking about Robert Pattinson and Kristin Stewart, right?
Not exactly.
In this commercial by Volvo, the Swedish car company – and also the official car for the movie – releases a trailer of sorts to promote the new movie. The only thing different about this one from the other New Moon trailers is that Volvo is promoting the movies’ ‘other stars’, in particular, the Volvo C30 and XC60.
Apparently, Volvo thinks that being associated with pale-skinned vampires would be reason enough for people to come watch the movie.
A new app for the iPhone and the iPod touch was recently made available, and it’s set to make BMW fans very happy.
The new BMW TV app will provide users with a unique brand experience of BMW, which will allow them to stream from their iPhone or iPod Touch the latest videos from BMW TV, as well as a video wall with an interactive interface that lets them keep track – and bookmark – interesting videos that you might end up liking. The new BMW TV app also works seamlessly and selected videos can be viewed without interruption. The app also allows you to recommend some of the video contributions to your friends through the use of social media or by emailing the links to your friends.
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