Update: Ram is set to kick off the live stream at 11:00 a.m. ET, so grab some popcorn and find out what this new product will be!
When Fiat Chrysler executives were spilling the beans last May about the big-picture-plans concerning nearly every single product under the corporate umbrella, Ram Trucks CEO Reid Bigland got his turn to divulge future product plans for Ram. Well, it seems we’re only a week away from that first debut.
Ram Trucks released an invitation to a livestream event scheduled for Thursday, June 26th at 11 a.m. EDT. The invitation simply says it’s a “new product announcement.” What exactly Ram is announcing, we can’t be completely sure. However, we have a pretty strong suspicion.
Within last month’s Fiat Chrysler five-year plan layout, Ram was listed as giving a mid-cycle refresh to the Ram 1500 for the 2015 model year. Though we haven’t seen any camouflaged 1500s roaming the streets, we’re sure this will be topic on the 26th.
Like always, the heavy-duty lineup gets its refresh the following year — and Fiat Chrysler’s plan follows that pattern. The Ram 1500’s refresh for 2015 will serve to keep the truck selling big numbers until its next scheduled generation change in 2017. Then the HD cycle starts over again with new 2500 and 3500 trucks rolling out in 2018.
As always, stay tuned to TopSpeed for the update next week as Ram pulls the covers off its latest truck.
Click past the jump for more info on the current 2014 Ram 1500