Lexus’ very first foray into the world of Super Bowl commercials has been hyped up for the past couple of days with endless teasers of the ad that will appear during the Big Game.
Today, the teasers stop and we finally get to see the ad for the very first time. For their ad, Lexus went the way of promoting not just the company’s new brand direction, but also showing off their first vehicle under this said direction: the 2013 Lexus GS.
As far as treatments are concerned, Lexus veered away from the comedy routine to show a commercial that actually has a little Hollywood-like trailer look to it.
Locked up in a stout chamber in a highly-secured military base, the Lexus GS rams the doors continuously until the latter flies off and the car is finally "unleashed".
Lexus has some high hopes for the new GS, as they do their recent line up of cars, so it wasn’t really surprising to see that they went with a cutting-edge production for their first Super Bowl ad.
Most of us spend a lifetime trying to do some of the most breathtaking activities in this world. The Chevrolet Sonic managed to do all of those things in a span of a minute.
Editing notwithstanding, Chevrolet’s new Super Bowl commercial for the Sonic reads like a bucket list for a lot of people. There’s the sight of the Sonic doing a kick flip skateboard trick with Rob Dyrdek. The Sonic also went bungee jumping, sky diving, and yes, even star in a music video with OK GO. The only thing it didn’t do was get strapped into a spaceship and fly - literally - out of this world, which it probably could’ve done if Chevy had a bigger budget for this ad.
The whole idea behind this ad is to live life with no limits, something the Sonic exudes in its tiny compact frame.
It doesn’t come with the comedy of Audi and Hyundai, although when you look at the inspiration scale, Chevy’s Super Bowl commercial for the Sonic is right at the top of that.
When this Matthew Broderick teaser first surfaced last week, speculation ran rampant that there was a Ferris Bueller movie in the works. If you were one of those people that thought the same thing, you’re both right and wrong on that one.
First of all, there’s no Ferris Bueller movie currently in development, but there’s this Super Bowl commercial from Honda that brings "Ferris Bueller’s Day Off" back to life.
Some of you might be too young to remember the movie and the success it generated in the box office, but for those that remember Bueller’s clever attempts at skipping school and spending the entire day in Chicago just having some fun, then you’ll certainly notice all the movie references made in the two-and-a-half minute commercial where Broderick plays himself and decides to skip a movie shoot just so he could enjoy his all-new Honda CR-V.
Charming as the ad is on a lot of fronts, it does cast a generational tone to it, especially for those that never got the chance to see the movie and won’t understand what the big deal is all about.
Cadillac’s reinvention as a brand that has set its sights on its German rivals hasn’t gone unnoticed in these pages. But if there are still those that doubt Caddy’s new direction and the aggressive manner in which they’re pursuing it, well, the American automaker has a nice little message for you that it’s showing through their new Super Bowl ad.
One of Caddy’s new models is the all-new ATS sedan, a car that it painstakingly built from the ground up to be the kind of model that can bring the fight to its German counterparts, particularly that of the BMW 3-Series. Cadillac is not one to shy away from a boast too, and they do that every time chance they get with the ATS and the fact that the car’s dynamics and development were honed and fine-tuned in one of the world’s most demanding testing grounds, the Nurburgring, or as it’s affectionately called, the "Green Hell."
In the commercial, Cadillac puts one and one together, highlighting the ATS sedan and the fact that it’s got some Green Hell initiation to be proud of. And if there’s anyone that will tell you Caddy can’t beat the BMWs of the world?
Well, they have a short reply for that: "Go to [Green] Hell."
If just last week we brought you a trailer video for the Top Gear Season 18, today is time to watch the full episode 1. That of course if you haven’t already watched it on Sunday, January 29thh at 8pm on BBC2. But still, if you did and just want to see some of the cool scenes, this is your change.
For the first episode of the series 18, Top Gear crew returned to Italy for a road-trip behind the wheels of three amazing cars: a McLaren MP4-12C, a Noble 6000 and of course a Lamborghini Aventador. The crew started their journey in the southern town of Nardo, then they head to Imola, via Rome, taking in a series of challenges along the way.
Hit the jump for a few more video. We hope you’ll enjoy it! Full story
