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Volkswagen Beetle

Volkswagen Beetle

Every company has that guy, the overly optimistic dude who never met a day he didn’t dish out hugs, smiles, and the pats on the back. For their Super Bowl ad to promote the new Beetle , Volkswagen is rolling out that guy.

He’s always ready with a reassuring quip to his colleagues in need of one and, if you can brush past the odd Jamaican accent, you’ll actually find him pretty amusing.

At the tail end of the minute-long video, Mr. Optimist can be seen giving his colleague and his boss a joy ride with the Beetle. Apparently, that ride is enough for his downtrodden mates to brighten up and enjoy the day.

The underlying message here is, according to Volkswagen, the Beetle makes people happy. We’re not about to disagree on that assumption because the Beetle has clearly established itself as one of the most iconic models in history.

Notwithstanding the accent, it’s a pretty catchy commercial that’s going to receive a lot of attention during the Super Bowl.

Posted on by Aravind 12

This year’s edition of the Los Angeles Auto Show has witnessed some exciting and electrifying launches by most established brands.

Being one of the most important markets for the automobile industry, most car manufacturers see it fitting to debut their new models, variants and lineups in L.A. Every auto show has its stunners and duds, and some automakers just pull out ridiculous stuff to make us giggle – whether that giggle is intended or not is up for debate.

Sadly, the L.A. Auto Show’s biggest event is already over – the press days on the 28th and 29th of November – so we have pretty much seen everything that there was to see. The show does continue through December 6th, but those are general public days where the people that may actually buy these rigs can come and get a better look at them.

The L.A. Auto Show does, essentially, close the book on the 2012 auto show season, as just a few minor shows remain, but don’t fret; the North American International Auto Show (NAIAS) and its headliner – the C7 Corvette – are just around the corner.

To help ease the transition between the ending of the 2012 L.A. Auto Show and the beginning of the NAIAS, we bring you the top-5 cars launched at the soon-to-close L.A. Auto Show.


The new generation Volkswagen Beetle made its debut back in 2011 at the New York Auto Show and the cabrio version will arrive almost two years later at the 2012 Los Angeles Auto Show. Sales on the US market will begin at the end of 2012.

The third generation Beetle Cabrio features a sportier and more dynamic silhouette - just like with the coupe version and is equipped with a traditional soft-top that can be opened and closed just in 10 seconds at the push of a button at speeds up to 30 mph.

When compared to the coupe version, the new Cabrio will be distinguished by strengthened A-pillars and an "Automatic Rollover Support System" that offers better protection in case of a crash.

The US customers will have to choose between three different engines, two petrol and one diesel with power ranging from 140 HP to 240 HP. The three engines can be mated to with either a six-speed manual or DSG automatic.

UPDATE 11/29/12: Volkswagen has released the pricing details for the Beetle Cabriolet and all its trim models. Check out how much they’ll cost after the jump. We have added a series of new images and two new video.

The next-generation Volkswagen Beetle Cabrio made its North American debut at the 2012 Los Angeles Auto Show, and Volkswagen decided to put next to it a series of three special edition models that each reflect the style of a decade: the 50s, the 60s and the 70s.

The first of the three special models is the "50s Edition" and it comes with a special set of 17-inch Circle Black alloy wheels and chrome door mirrors. It is painted in Monochrome Black combined with a black soft top.

Next there is the "60s Edition." This version is inspired by the style of the 1960s. It comes in either Denim Blue or Candy White combined with a black soft top.

Finally, the most elegant version is the "70s Edition." It comes in either Toffee Brown Metallic or Platinum Grey Metallic exterior color combined with a beige-colored soft top and leather sport seats.

The 2013 Beetle Cabrio, and these special editions, will be put on sale at the end of November 2012.

Volkswagen Beetle

That didn’t took too long, did it? Volkswagen USA has just announced a voluntary recall for 2012 to 2013 Beetle vehicles, manufactured from February 2012, through August 2012, and equipped with leather sport seats. According to National Highway Traffic Safety Administration (NHTSA), if the right front passenger seat gets wet, the occupant control module may not properly detect the presence of a child restraint installed in the seat.

In this case, during an accident, the airbag will not turn off and the child secured in the child seat may be at an increased risk for serious injury.

As a result, NHTSA advices everyone driving such a model to call their local dealers. Volkswagen will replace the control modules, free of charge, but until this point VW has not provided a notification schedule for the recall. Owners may contact Volkswagen at 1-800-822-8987 or National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153).


Volkswagen has just announced the addition of a new Exclusive lineup for the new Beetle and Beetle Cabriolet models. They will be offered in Exclusive Design and Exclusive Sport packages, and will be priced as follow: Beetle Exclusive Design from €22,650 ($28,900), Beetle Exclusive Sport from €26,550 ($33,800), Beetle Cabriolet Exclusive Design from €26,775 ($34,150), and Beetle Cabriolet Exclusive Sport from €30,500 ($38,900).

The new exclusive lineup will be distinguished by a new set of standard black 18-inch alloy wheels with a polished surface. As an option Volkswagen is also offering 19-inch alloy wheels in "Tornado" design and offered in either white or black.

Most of the changes, however, are in the interior. In here customers will have a choice of three different colored leather seating: Pepper Beige, Amber Brown and Black and a pretty long list of updates. These will include a new three-spoke steering wheel, handbrake lever, center armrest and gear shifter in leather. The package continues with sport front seats, center seat panels and seat lateral supports in Nappa Cool Leather, textile floor mats for the front and rear, and a "Volkswagen Exclusive" logo on the stainless-steel door sills.


Volkswagen has unveiled yet another special edition vehicle, which it has dubbed the Beetle Remix. This model adds a color-coordinated interior, extended standard features, and some flashy rims. Its price will start from €20,250 ($26,300 at the current exchange rates) and customers will have the possibility to choose between four different engines. There are two gasoline powerplants available, including a 1.2-liter with 105 horsepower and a 1.4-liter with 160 horsepower. The two optional diesel engines, a 1.6-liter and 2.0-liter, produce 105 and 140 horsepower, respectively.

The Beetle Remix will feature high-gloss black or "Reflex Silver" paint on the side-view mirror caps and the exterior side stripes, which run along the base of the car and feature the words "Beetle" or "Bug," and will feature the same color. The dash pad, door panels, and the three-spoke steering wheel are all painted to match the exterior color, giving the interior a custom look.

As standard equipment, the model will offer a leather-wrapped steering wheel, gear knob and handbrake grip, cruise control, VW’s Park Pilot system, air conditioning, center armrest, and multimedia interface MEDIA-IN for the RCD 310 radio. The car will sit on a set of 17-inch Turbine alloy wheels.

The Beetle Remix is currently available in Germany and shows no signs of coming to the U.S.

Posted on by Aravind 7
Volkswagen Beetle

The Volkswagen Beetle has always been a favorite choice for tuners from all around the world, a place it shares with cars like the Mustang and the Nissan Skyline. For people who weren’t fans of the cutesy, curvaceous ’97 Beetle, there were tuners to the rescue. Replacing the modest 1.8L engine with bigger, more powerful engines, more aggressive body parts, and custom paint jobs, these tuners were able to bring the best out of the Beetle that could impress any type of audience, unlike the stock example. In brief, the VW Beetle and the performance aftermarket are good acquaintances.

So, it’s no surprise that we witnessed a swarm of tuned Bugs attacking the 2012 SEMA Auto Show. From radical creations like the chopped-top custom bug to the 500-hp all-wheel-drive ’Super Beetle,’ these tuned bugs are ready to swarm the SEMA floor with pure awesomeness.

Click past to check out few examples that VW is showing-off at this year’s SEMA Auto Show.


Wow, VW hit SEMA really hard this year, especially with the Beetle. Pretty much every model of Beetle that was heading to SEMA – Rotiform Beetle, Beach-Battle Cruiser Beetle , and the Super Beetle – were all readily available with images, but the Chopped Beetle by Gaplin Auto Sports was not, for some reason.

Well, GAS has just released an image of this chop-top Beetle and some extra information. It is based on the 2013 VW Beetle Turbo , which means it features a 200-horsepower, 2.0-liter turbocharged engine and a 6-speed transmission. There’s no mention of any additions to the engine, so we assume that it remains bone stock.

On the outside, GAS doused it with an Onyx Black base coat and accented the sides with Candy Apple Red metal-flake paint, giving it an awesome look. GAS then took to the top of the Beetle, hacking 5.5 inches off of the A-pillar and 2.5 inches off of the B-pillar, giving it that classic chop-top look, while retaining the classic humped roofline.

Adding to its bespoke look, GAS deleted the rear windows and added in rear air scoops in their place. If you have seen rodded beetles that retain their rear-mounted engines, this is a very common modification to get a little more airflow to the engine. Given this is a front-mounted engine, it’s just there for show.

Adding to its style is a set of 20-inch, 3-piece Forgiattos handmade rims. GAS them topped off the outside by adding tint to the headlights and taillights, giving this already sinister- and vintage-looking Beetle a little more darkness.

On the inside, the vintage treatment continued, as GAS tossed in vintage-style black leather that features red accent stitching. The headliner is dyed to match the vintage cow hide on the rest of the interior. Wrapping the inside and outside together, GAS painted the interior trim panels and dashboard with the same Candy Apple Red metal flake that sets off the exterior. We are still awaiting images of the interior and we will get them to you ASAP.

Overall, we think this was well worth the delay in getting the images, we just wish it had a little something extra under the hood.


A multitude of Volkswagen Beetles will be on hand at the 2012 SEMA Auto Show to show off a variety of custom programs for the iconic vehicle.

One of these models is called the Beetle "Beach Battle-Cruiser" by European Car Magazine. The surf-inspired Beetle has everything you need to make your day at the beach run as smoothly as possible. It comes with all the amenities for weekend runs in the sand, including a roof rack where you can place surfboards and other beach paraphernalia.

The California-looking Bug also gets a slew of exterior updates, including a unique body kit by FMS Automotive that has a deployable shower system. You read that right: this Beetle has its own shower. Moving into more salient upgrades, the Beetle Beach Battle-Cruiser also received a new set of 19" CustomFuchs Performance wheels wrapped in Continental Extreme Contact DW tires and a revamped interior with Katzkin leather seats featuring a midnight black color with matching military green suede inserts.

The Beetle Beach Battle-Cruiser also comes with a performance upgrade, which isn’t all that surprising considering the nature of the event it’s going to. Revo Technik took the lead in this front, adding its own turbocharger into the Beetle’s 2.5-liter, five-cylinder engine. With the turbocharger, as well as the addition of a new intake and exhaust system, as well as the cursory software upgrade, the Beetle Beach Battle-Cruiser is now capable of producing a mouth-watering 400 horsepower.

400 ponies on a Beetle? Sign us up!


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