The Volkswagen Fox may not get a lot of publicity in this neck of the woods, but Volkswagen seems to think highly enough of the city car to release an ingenious way to advertise the next-generation model’s newly redesigned interior without actually showing the inside of the car.
So how does one accomplish such a task? For starters, you need a highly creative ad agency to come up with the idea, which Volkswagen already has in Brazilian ad agency AlmapBBDO. Then you need someone from AlmapBBDO to have a good set of Photoshop skills, which, as this ad clearly shows, they do.
So with both requirements crossed out, the only thing left is to do make this advertisement as attention grabbing as possible. And wouldn’t you know it, they had that one completely covered too.
So what if the little VW Fox isn’t sold here? At the very least, we’re fans of genius advertising and this little ad for the VW Fox hit it right on the spot, too.
Although the Vw Fox was not quite a successfully car, RDX Racedesign wanted to give the vehicle a special look, in order to make it more attractive and looking at the photos we can say it did!
The new kit features the GTI-Five front spoiler apron, new side sills and a diffuser-style rear apron without tailpipe cut outs. Price of the kit: € 615.56! For those folks who want to buy the kit they must know that all components are TÜV certified and approved.
Only 3.82 metres in length, Volkswagen’s city specialist will now hit the roads in a version with a particularly attractive fittings package. Available immediately, the Fox “Fresh” is priced from € 10,575.