Volkswagen has announced that they will be adding a sporty model division to their lineup. The Volkswagen R GmbH division was developed and is expected to turn out sportier versions of Volkswagen’s existing models using the R and R Line names. Examples of that are the already previewed Volkswagen Golf R and Volkswagen Scirocco R . Europe is also seeing the Passat CC R Line that was previewed at the Detroit Auto Show .
“Our vehicles contribute to the emotionalisation and growth of Volkswagen brand,” explained Ulrich Riestenpatt gt. Richter, General Manager of Volkswagen R GmbH.
Volkswagen undoubtedly wants to take advantage of the popularity behind the BMW M series and the Mercedes AMG division by creating a separate division of their own. Their vision is to supply the market with an answer to its demand for “individualised vehicles with contemporary sportiness and exclusivity.” Volkswagen R GmbH will be responsible for developing, implementing, and selling the R and R Line cars. These cars will be “turbocharged” versions of their already existing models and will also come with unique R line packages as well as Volkswagen exclusive items.
We expect the Volkswagen Golf R to hit the US market in late 2011 and hope the next R Line model follows shortly thereafter.
Check out the press release after the jump.