The design boss himself admits that the new design language that debuted with the VW Golf VII was a mistake. Unlike most companies where the design of the flagship product influences the rest of product range — the "top-down" approach — with the Golf VII, VW used the bottom-up approach that, according to Bischoff, didn’t bode well with the market.
If there is something that we’d criticize about the current design language is that the entire VW lineup looks eerily similar. For the future design language, Klaus promises that there will be a specific look for saloons, one for the SUV lineup, one for the people carriers and one for hatchbacks. We hope this change flows over to Audi as well.
With Klaus Bischoff promising such changes, the future of this German giant looks bright. Though it’s easy to make promises, delivering them is the actual challenge.