Volkswagen has teamed with Kidrobot, the world’s premier creator and retailer of limited edition art toys and apparel, to introduce a one-of-a kind, special Dunny Edition Volkswagen Rabbit. Volkswagen unveiled the 2-door, black Rabbit at the grand opening of the new Kidrobot store-gallery located at 7972 Melrose Avenue in Los Angeles on Thursday, November 9, 2006.
The Kidrobot Dunny Edition Volkswagen Rabbit features patterned high-gloss exterior, green tinted windows, headlights and taillights, and a green anodized aluminum accented interior, along with Dunny Rabbit patterned seats and a custom green molded shift knob. This vehicle is a unique partnership between Volkswagen and Kidrobot, demonstrating an exciting movement of the intersection of pop art and auto culture.
“The Volkswagen consumer expects the brand to innovate and stay ahead of the trends,” said Volkswagen’s Director of Brand Innovation Kerri Martin. “Our collaboration with Kidrobot brings two creative and innovative brands together to merge art, street culture and iconic design.”
Kidrobot is an urban pop art factory of collectable and limited edition artwork and toys from designers throughout the nation. Some Kidrobot merchandise feature joint ventures with well-known artists from various backgrounds, such as industrial design, music, graphic design, graffiti, illustration and fine art. Just like Volkswagen, Kidrobot distinguishes itself from other brands by being smart, creative and fun. Both brands share their place in pop culture while the partnership offers the ability to expose this unique project to the hip, trend-aware urban consumer.
"This partnership with Volkswagen, and the creation of the Dunny Edition Rabbit, was a great opportunity to take original art concepts to new heights, and bring to life a very diverse and urban clothing line" said Kidrobot founder Paul Budnitz. "The collaboration with Volkswagen was a valuable partnering since both the Rabbit and Kidrobot appeal to a similar young, urban crowd who relate to and appreciate very inventive products,” added Budnitz.
The Dunny Edition Rabbit will be displayed in front of the new Los Angeles Kidrobot store, and can be seen in numerous boutique retailers around the world after the premiere.