2010 Volkswagen Amarok

No it will not be called Robust! Volkswagen has chosen for their new pick-up the Amarok name. It comes from the language of the Inuit, who live in northern Canada and Greenland, and means wolf. The Inuit, one of the Eskimo peoples, regard the wolf as the king of the wilderness, an impressive figure due its strength, robustness, endurance and superiority.

Volkswagen Amarok

It will be launched as a double-cab pickup with four-wheel drive. The single-cab version will be available at a later date. The pickup features not only state-of-the-art, robust engineering but also efficient engines and current Volkswagen styling.

The new pick-up will be launched first in South America and Central America in Spring 2010, followed by Russia and Europe as well as Africa and Australia.

Press release after the jump.

Press release

The new Volkswagen pickup is called Amarok. In Autumn 2009, the first pickup by a European volume manufacturer in South America is to be unveiled. The South American launch is set for Spring 2010, with the Amarok coming to Europe in the summer. With the Amarok, Volkswagen is seeking to enter global pickup markets dominated for the most part by Japanese manufacturers. Volkswagen Commercial Vehicles already presented an impressive concept truck at last year’s IAA Commercial Vehicles, providing a taste of the brand’s new fourth model. The Amarok will be produced in Argentina at Volkswagen’s "Pacheco" plant near Buenos Aires.

Volkswagen Amarok

The name Amarok comes from the language of the Inuit, who live in northern Canada and Greenland, and means wolf. The Inuit, one of the Eskimo peoples, regard the wolf as the king of the wilderness, an impressive figure due its strength, robustness, endurance and superiority.

This name also means "he loves stones" in the Romance languages, which are spoken in the major markets in Brazil and Argentina. In these markets, pickups are highly in demand as recreational and commercial vehicles due to their versatility. The Amarok’s reliability and suitability for off-road driving will make it a very attractive proposition.

Volkswagen Amarok

"This name fits to a tee the characteristics of our pickup, which will set new standards in its class. We took great care selecting this name, which can be used globally. The Amarok is meant to invoke positive associations in all relevant international markets and make a more convincing argument than its established competitors right from the start," says Stephan Schaller, CEO of the brand Volkswagen Commercial Vehicles.

The Amarok is the first pickup of this kind from a European manufacturer and will face competition in the one-tonne class mostly from Asia. The sixth model from the Volkswagen Commercial Vehicles brand, which follows the Caddy, Transporter (or Multivan) and Crafter as well as the Saveiro and T2, both of which are available exclusively in South America, is a significant component in the Volkswagen Group’s growth strategy and opens a new segment for Volkswagen. Schaller comments, "The Amarok lifts our brand into a new, even more international dimension. Volkswagen Commercial Vehicles is proud to develop, build and sell this vehicle, which is extremely important for the growth of the entire Group and constitutes a logical strategic addition to the global range."

Volkswagen Amarok

Developed from scratch, the Amarok will be launched as a double-cab pickup with four-wheel drive. The single-cab version will be available at a later date. The pickup features not only state-of-the-art, robust engineering but also efficient engines and current Volkswagen styling. The concept car shown at the IAA gives a first impression. State-of-the-art, powerful yet efficient common rail turbo diesel injection (TDI) of the next generation will be used in the powertrain. The fuel consumption and emissions for the Amarok will achieve the new best values for the pickup segment.

The Amarok is set be launched first in South America and Central America in Spring 2010, followed by Russia and Europe as well as Africa and Australia.


8 comments:

Even when you buy a compact SUV, it’s nice to have the option of some luxury toys. And car makers like to offer range-topping cars with lots of toys added and throw a new moniker in to the mix.

It’s just a copy of Town and Country mini van. but it’s performance are quite lower than the town and country.

Some sources from the web says that this model will be available first as a four-door double cab and then a single cab model will be added to its line-up also.

We at USA control truck market by imposing higher import duties on any foreign made truck . . . exactly!!! we (USA) who promoted free economy around the globe and swear that only Detroit knows how to make trucks. Excluded from that legislation are Canada and Mexico.

@Silvestre_Wall - well as far as i know, VW is a well know vehicle manufacturer. they are well known for giving their client’s the best offer that they can give, i won’t settle the amarok in Triron or Hilux.

well i haven’t got a chance to see it in person, but based on the images provided by topspeed, it does look menacing and promising, well Silvestre_Wall sorry but your Triton has no chance of beating the AMAROK.

Ehhh, I would rather have Mitsubishi Triton/Pajero over this. When it comes to serious AND reliable production car off- roading I would take Mitsu over VW any day

so Volkswagen already joined the mid-range pick up, well I guess their product is reliable and tough like the touareg.

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