Volkswagen has decided that out of the many markets available, they would choose China as the place to, not only introduce their electric vehicle, but to launch an e-mobility program. Sounds like a good decision to us. China is so grossly overpopulated that, based off of a 2008 census, one out of every five people in the world lives in China. So, the decision of many to introduce hybrids and electric vehicles to China isn’t a big shocker. Volkswagen’s choice is the E-Lavida which made its debut at the Beijing Auto Show as one of the first previews for the future Volkswagen’s strategy for e-mobility on the Chinese market. The first electric models on the Chinese market will be revealed between 2013 and 2014.
"The Volkswagen Group has its global strategy for the development of e-Mobility launched in March this year and will soon begin mass production in the e-mobility," said Prof. Dr. Martin Winterkorn, CEO of Volkswagen AG, at the Auto Fair. "The heart of the brand will soon also beat electric. Our goal is market leadership in the e-Mobility 2018. China is the world’s most important market for the Volkswagen Group, and the success of e-mobility in China is crucial to the global implementation of e-mobility strategy."
The Volkswagen E-Lavida is based on a Golf MKIV platform and is powered by an electric motor and batteries, but there are no other details on it just yet.
"The e-mobility strategy for China is perfectly tailored to local needs. Volkswagen will provide its entire BlueMotion technology to the two Chinese joint ventures for local production. The Volkswagen Group China has a hundred percent committed to the aim of providing Chinese consumers with innovative, energy-saving and environmentally friendly technologies available to achieve sustainable development. We are confident that will develop the Volkswagen Group China through our commitment to the market leader for e-mobility technologies in China," said Winfried Vahland, CEO of Volkswagen Group China.