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2013 Volkswagen Design Vision GTI Concept


Every year, German automaker Volkswagen goes to the Wörthersee festival in Reifnitz, Austria to show us a concept that blows us away.

It’s no different this year because after much hype and buzz, VW is ready to unleash the Design Vision GTI Concept.

In a word: wow.

In two words: production, please?

We can go on and on about what we think of the concept, but that space is provided after the jump. Here, it’s all about trying not to trip over ourselves in throwing as many superlatives as our brains can come up with.

In any case, Volkswagen designed the concept as a way to show us what the future of its GTI line could look like. It didn’t say that a production version of this car is on the horizon, which is a bummer, but if this does give us a hint of what we can expect for future GTI models, then Volkswagen did a masterful job of getting our attention.

Updated 05/10/2013: After the new Design Vision GTI Concept made its world debut at the Wörthersee meeting the other days, today it unveiled a first promo video that makes our imagination go wild: how will it be if VW will really create a GTI that can transform?

As promised, click past the jump to read more about the Volkswagen Design Vision GTI Concept

Exterior

Volkswagen Design Vision GTI Concept

A couple of things stand out just by looking at the Design Vision GTI. First, it looks a little smaller than the standard GTI and that’s backed up its dimensions, which you can see below. But more importantly, the concept has some pretty radical styling that should bode well for the future of the GTI line, in the event Volkswagen uses the concept for future design language.

The car’s C-pillar, in particular, looks like it was designed to evoke a future styling element. It’s pulled away from the body and appears to seamlessly flow into the aggressive-looking rear fenders. The front end also speaks to the car’s aggressive design, especially the way Volkswagen was able to combine multiple elements - the radiator grille, the bottom air inlet, the brake cooling, the headlights, the front fenders, and the hood - to make them flow effortlessly together, creating a futuristic design that potentially underscores the future of the GTI line.

If there’s one thing that Volkswagen kept close to the production model, it’s the color choice. Using the traditional "black-white-red" combination, Volkswagen designed the Design Vision GTI to predominantly carry the White Club finish and integrated with a piano paint black and red finishes.

Dimensionsinches (mm)
Length167.4 (4,252)
Width73.6 (1,869)
Height54.5 (1,384)

Interior

Volkswagen Design Vision GTI Concept

When the head of the company’s interior design division wants you to design a cabin for the Design Vision Vision GTI that’s "Pure GTI" while also "concentrating on the truly essential, but with style", you might want to follow his heed. So, Volkswagen designers did just that; they created a cabin that while far from the ordinary, also exudes a subtlety about it that made for a pretty ergonomic cabin.

The steering wheel, for one, was equipped with ergonomically optimized DSG paddle shifters, while the use of carbon fiber on the interior provides a racecar edge to the cabin. Speaking of using some unique materials, the interior of the concept also features "Black" and "Flash Red" Nappa leather, "Anthracite,” and "Titan Black" Alcantara. From there, you can take a good look at the dashboard and the center console, which appears to be more driver-oriented, as shown by the flat surfaces and sharper edges. The latter, in particular, also houses the car’s control panel, which includes switches and turn knobs for climate control, the hazard light switch and the activation for the on-board camera with the electrical kill switch, a push-button for the fire extinguisher and the ESP deactivation located just underneath.

And finally, a large display is installed to show some important information when you’re driving the car in a track. Whether it’s the track map or the lap times, all the pertinent details are in it to ensure that you know what’s going on in your surroundings while you’re blasting along the race track.

Performance

Volkswagen Design Vision GTI Concept

Under its hood, the Design Vision GTI Concept comes packed with a 3.0-liter turbocharged V-6 engine that produces an impressive 503 horsepower at 6,500 rpm and as much as 413 pound-feet of torque at 4,000 rpm while mated to a DSG dual-clutch automatic transmission and an all-wheel-drive system. Those performance figures allow the car to hit 0-to-10 km/h (62 mph) in just 3.9 seconds with a top speed of 186 mph.

Pricing

Volkswagen Design Vision GTI Concept

It’s a concept and there’s little chance that we’ll see a production version soon.

Competition

Audi A1 Clubsport Quattro

Audi A1 Clubsport Quattro

Sure, the Design GTI is a concept, but that doesn’t mean there aren’t other concepts that could provide a provocative competition for it. One, in particular, comes by way of sister company Audi. Coincidentally, the Audi A1 Clubsport Quattro also made its world debut at the Wörthersee event two years ago.

On top of that, it’s got its own unique powertrain: a 2.5-liter, five-cylinder TFSI engine that produced 503 horsepower and 487 pound-feet of torque, which is good enough for the car to sprint to 60 mph in just 3.7 seconds with a top speed of 155.34 mph.

The A1 Clubsport Quattro wasn’t actually a concept, per se, but a one-off showpiece that only made its way for the Need for Speed World videogame.

We’ll hope that these two cross paths in the future, even if it’s in a video game. The world deserves as much.

Conclusion

Volkswagen Design Vision GTI Concept

You don’t need to convince us that the Design Vision GTI Concept should be turned into a production model. We already want it to be one. And if we might add, we kinda want to see it in production guise now.

LOVE IT
  • More compact look makes for a meaner appearance
  • Performance levels are wicked
  • Production version, please?
LEAVE IT
  • It’s a concept

Press Release

Volkswagen Design Vision GTI Concept

Wolfsburg/Reifnitz - From May 8th through the 11th, 150,000 passionate fans turn the Austrian city of Reifnitz into a veritable Mecca for the Volkswagen GTI. One of the traditional highlights at the Wörthersee festival is a concept car that’s conceived especially for the meeting by Volkswagen engineers and designers. This year, the concept is a race car-the "Design Vision GTI".

The striking "Design Vision GTI" is based on the seventh-generation GTI. The design team, led by Klaus Bischoff (Head of Design of Volkswagen Brand), has drawn the C-pillars and sills outward as autonomous body elements, thus creating space for substantially wider front and rear tracks, as well as specially developed 20-inch wheels (with 235 tires in the front and 275s at the rear). The "Design Vision GTI" can reach a top speed of 186 mph and looks as if it could start racing tomorrow.

Drive system

Volkswagen Design Vision GTI Concept

Although the new GTI has plenty of power in standard form, with up to 230 hp available on the Performance model, the "Design Vision GTI" ups the ante with 503 hp, developed at 6500 rpm. Just like the engine in the regular GTI, the concept car has a turbocharged and direct-injection TSI® engine-in this case, a 3.0-liter V6 instead of a 2.0-liter four cylinder, using twin turbochargers. Two three-way catalytic converters are arranged close to the engine to optimize emissions behavior. The V6 TSI develops 369 pound-feet of torque from as low as 2000 rpm, with a maximum figure of 413 lb-ft at 4000 rpm.

All this power and torque is distributed to the wheels via a DSG® dual-clutch automatic transmission and an all-wheel-drive system. With this powertrain and a specially tuned chassis, the "Design Vision GTI" eats any type of racetrack. On a dragstrip, it will reach 62 mph from a standstill in an impressive 3.9 seconds

In order to slow this super-powerful GTI, Volkswagen fitted it with large carbon-ceramic brake discs, sized 15.0 inches up front and 14.0 inches at the back. The ceramic brake discs and red-painted brake calipers peek through the spokes of the 20-inch alloy wheels, which are 8.5J wide at the front and 9.5J at the back.

The "Design Vision GTI" wheels, derived from the "Austin" GTI design, feature integrated blades that are designed to vent hot brake gas through the wheel openings. The wheel bolts are covered to give the appearance of a center-lock design.

Visionary exterior

Volkswagen Design Vision GTI Concept

Two things are obvious when seeing the "Design Vision GTI" for the first time. First, the car is a Volkswagen. Second: it’s a GTI. This visual clarity is part of Volkswagen’s success, according to Klaus Bischoff. "Our claim to be a global player is enhanced with our universal design language. A design that immediately communicates the brand’s identity is central for all models that carry the VW logo, with elements that allow each model to be recognized as a true Volkswagen by its distinctive design."

Dimensions: The production GTI has extremely crisp proportions, making it a good starting point for an even more extreme version. The "Design Vision GTI" looks radical, because it’s shorter, wider, and lower than a regular GTI. It’s 0.6 inches shorter at 167.4 inches, thanks mainly to a more compact rear bumper treatment. The GTI concept is no less than 2.2 inches lower, at 54.5 inches, and it’s 2.8 inches wider (73.6 inches). The track has also increased, of course: at the rear it is now 62.2 inches (59.7 for the production GTI) and 62.8 inches at the front (versus 60.6).

Styling: Developing a show car for the GTI meeting at Wörthersee is always a great opportunity to package extreme ideas and a lot of emotion. Klaus Bischoff says: "The design team’s brief was to give a spectacular glance into the future of the GTI." Marc Lichte, Andreas Mindt, and Philipp Römers, the same team who developed the latest Golf and the new GTI, also collaborated in the development of the "Design Vision GTI", breathing the charisma of a race car into the concept.

The color scheme for the "Design Vision GTI" is nothing if not classic. It follows the traditional GTI triad of "black–white–red." The paint is white ("White Club"), the add-on parts are black ("piano paint black"), and the GTI insignia as well as the strip integrated in the front are red.

The C-pillar, which has always been a distinctive Golf and GTI feature, is drawn outward as an autonomous design element, while the main part of the body narrows strongly towards the rear. This process starts right behind the front wheel with a vertical air outlet that emphasizes the waisted doors. In parallel to that, the sill grows continually outward until its upper edge merges with the C pillar-a styling device that gives this GTI a very dramatic look.

The GTI concept’s front end is similarly sculptural. The radiator grille, the bottom air inlet, and the brake cooling vents are combined with the headlights and framed by the front fenders and the hood. The precision and straightforwardness of the lines follow the Volkswagen design DNA. The grille and air inlets-although re-interpreted-consciously underscore their relation to the production GTI’s. The so-called "blades" are an especially prominent detail.

The GTI’s typical red line divides the headlights of the "Design Vision GTI" horizontally. The actual lighting elements are set back, giving the "eyes" depth-an innovative variation of the "evil eye" popular with GTI customizers.

Like the front end, an all-round sharp edge is a consistent feature at the rear. The taillights straddle the space between the C-pillars and the rear deck, while the integrated rear spoiler has the same position as the production GTI’s. At the bottom of the car, the dominant elements are the aerodynamically conceived ribs of the rear diffuser and the exhaust tips that frame the assembly.

Interior design

Volkswagen Design Vision GTI Concept

Tomasz Bachorski, Head of Volkswagen Interior Design, asked his team to follow these guidelines: "Pure GTI. Concentrate on the truly essential. But with style." Boris Grell, Jan Haacke, and Guillermo Mignot, the designers of the GTI concept’s interior, are totally in tune with Volkswagen interior design and know how to match the interior to the character of each vehicle they work on, from the up! to the Phaeton.

The "Design Vision GTI" applies a radical version of "reduced design". This means as few switches as necessary, so that they can be operated intuitively even while driving hard. The steering wheel is equipped with ergonomically optimized DSG paddle shifters, for example.

The designers have integrated a number of controls into the upper section of the center console: the switches and rugged turn knobs for climate control, the hazard light switch, and the activation for the on-board camera. An electrical kill switch, a push-button for the fire extinguisher and the ESP deactivation are housed underneath. The car has three drive modes: "Street," "Sport" and "Track".

The shapes of the dashboard and the center console correspond to the GTI’s, but are even more driver oriented, with tauter surfaces and harder edges. The race-car impression is reinforced by the partial use of carbon fiber, which is combined with "Anthracite" and "Titan Black" Alcantara as well as "Black" and "Flash Red" Nappa leather. One pleasing detail on the doors is a red loop that forms the handle, just like a Porsche Cup car. The rear seats have gone, their space taken by an X-shaped cross member that further strengthens body stiffness.

The designers also wanted to show how they imagine the "Design Vision GTI" could be used to network with the social community: A large display to the right of the main instrument binnacle also shows a track map of the circuit you are running, along with lap times. This can also communicate with other vehicles on the course and calculates what’s going on in a race in real time. Anybody wanting to share the on-track action can direct the cameras integrated into the A-pillar either to the track or the interior.



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