Volvo C70 :

The new Volvo C70 - "Two in One": the coupe and the convertible

The new Volvo C70 started its life as a coupe. Then the design team, headed by Fedde Talsma took the roof away. One car became two. "Both cars" are, however, among the leaders in safety and styling and fun to drive. A convertible is usually designed as an open car. A roof is then crafted on to it, with a result that is not always pleasing to the eye. At Volvo Cars, the design team did exactly the opposite when working on the new C70. They created a sporty coupe and then converted (...
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’Feel’ TV ad for all new Volvo C70

An impactful, new TV advertising campaign for the all new Volvo C70 coupe/convertible themed ‘FEEL’ started this week ahead of the car’s official public launch and arrival in dealer showrooms from Saturday 18 March. The advertisement, filmed in Hawaii, is a key part of the marketing campaign for the launch of the all new Volvo C70 and will be seen at cinemas, in an interactive TV ad, in magazine and national press advertisements, as well as online at (...
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